In the era of globalization where several companies are charting their course across varied geographies, being multilingual has enormous benefits. This fact has been acknowledged and realized by students, as well as professionals alike. Be it an online language training program or blended learning, the intensifying need for learning international languages, mainly English, German, French and others is generating a plethora of opportunities for language training companies across the world.
In the Indian context, a steady upsurge in the number of citizens traveling to foreign countries for education or employment purposes, has opened lucrative opportunities for language training centers in the country. Furthermore, language training online in APAC countries including India and China is growing at an unprecedented rate and set to record an impressive CAGR in the forthcoming five year period.
Meanwhile, it is important to recognize the challenges that are hampering the growth of such language training companies in India and how these organizations can prevail and prosper.
The biggest challenge is to productively channelize the service offerings
Language skill gap is prevalent in India at all levels, including K-12, higher education, corporates, government organizations, industrial and individuals. While this presents a huge revenue potential, there are considerable challenges related to the same.
Firstly, the type of infrastructure and course offering differs in each segment. For instance, in the higher education segment, the emphasis is on test preparation services, such as IELTS and TOEFL, while for individual learners, the requirement is language fluency.
Secondly, the challenge arises owing to the locations of the training centers. The significant variations in the type of learning models used in tier 1 and tier 2 cities reflect directly on the course structure and pricing models. Along with this, the low-tech approach that is subscribed to by a majority of the language training centers ensures that the students aren’t getting the bang for their buck.
Rising above the challenges with learning analytics
Learning analytics is being adopted significantly by foreign language trainers with its ability to track and analyze the digital footprints left by language learners while browsing for relevant content. This, in turn, aids language training centers in extending their service offerings and product portfolio. With continuous improvement in the content due to the analytical tools, users can customize the language learning solutions according to their own absorbing skills.
Some established vendors in the market are integrating adaptive learning into their language course offerings to measure the student’s performances using real-time assessments, in turn, understanding their learning patterns. Real-time results and grades aid the students to gauge their own performance in comparison to their peers who have opted for the same course.
Strategize better with timely market insights
In a growing global market for language training, research and insights serve as essential prerequisites for the new as well as existing companies. Indicators that point to the demand for language training, new market trends, competition and other such aspects, ensure that the business is viable and profitable. Source the advantage with Technavio’s insightful market research report that details the finer aspects of this very competitive industry.
