In-built storage STB: Key market research findings
- Rising shipments of HD STBs
- Growing innovations and technological improvements in STBs
Technavio has released a new market research report on the global in-built storage STB market, which is expected to grow at a CAGR of 2% between 2016 and 2020. Though the global STB market has reached saturation, the adoption rate of inbuilt storage STBs is increasing. This increasing penetration of in-built storage STB is due to the governmental mandates that encourage STB installation. The market is expected to witness considerable growth over the next four years, owing to growing digitization of cable box. APAC is the largest contributor to the global inbuilt storage STBs, occupying 45% of the total market share. Mandated digitization of TVs in China and India has propelled the penetration of HD STBs in the region.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Growing demand for HD set top boxes is the latest trend in the global STB market. Rise in disposable income has prompted consumers to opt for HD channels and services. Moreover, reduced prices of STBs and exchange support given by service providers are driving the demand for these HD set top boxes. The shipment share of HD STBs is expected to account for 82% of the global STBs market, owing to the rapid growth of the in-house entertainment in the coming years,” says Soumya Mutsuddi, Lead Analyst, Media & Entertainment, Technavio Research
The global STB market is witnessing various technological improvements and product innovations in recent times. One of the latest innovations in the market is the development of hybrid STBs that can access videos both from the Internet and from digital video broadcasting. Moreover, smart STBs are can connect all devices using internet and videos can be streamed from the Internet, a central repository, or from any of the connected devices. Smart STBs also support wired streaming using a cabled local area network.
The leading players in the global in-built storage STB market are ARRIS, Broadcom, Cisco Systems, Comcast, Huawei Technologies, Pace, and Technicolor. This market is highly competitive with the presence of multiple global vendors that are constantly innovating in the home entertainment market. Though the market is consolidated with key players accounting for the major share in the market; however, the local players especially from Asia pose of tough competition for them.
A more detailed analysis is available in the Technavio report, Global In-built Storage STBs Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Smart STB and Dongle Market 2015-2019
- Global Set-Top-Box Market 2015-2019 – Industry Analysis
- Global HD Set Top Box (STB) Market 2014-2018
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