This market research report presents a detailed segmentation of the global fresh milk market by product (flavored and unflavored), by distribution channel (supermarkets and hypermarkets, independent retailers, specialist retailers, and convenience stores), and by geography (the Americas, APAC, Europe, and MEA). The leading vendors identified in this market are China Mengniu Dairy, Lactalis, Nestlé, and CCPR.
Technavio’s market research analysts estimate the global fresh milk market to grow at a CAGR of more than 3% between 2016 and 2020. There has been an increase in per capita milk consumption in recent years. Tis has pushed manufacturers to extend their product ranges and introduce new flavors. Moreover, vendors are also coming up with various packaging innovations, aimed at increasing the shelf life of fresh milk, which will boost revenues in the fresh milk market in the coming years. The Americas dominate the global fresh milk market, occupying around 35% of the total market share. Rising population and increasing production of milk are some of the factors contributing to the growth of the fresh milk market in the Americas.
The new market research report from Technavio provides a breakdown and analysis of the fresh milk segments by technology.
“The market is expected to witness the introduction of new flavors over the predicted period. Vendors are expanding their flavor portfolio by introducing new flavors, for instance, in March 2016, Prairie Dairy Farms launched two new flavors, strawberry créme and orange crème, of its Peeps flavored milk. Similarly, Natrel introduced new flavors such as maple, caramel latte, and dark chocolate to its flavored milk segment,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Currently, the unflavoured milk segment leads the fresh milk market, occupying around 87% of the total market revenue. Factors such as the increasing awareness about healthy diets and the benefits of fresh milk consumption are expected to impel the growth prospects for this market until the end of 2020.
The leading vendors in the global fresh milk market include China Mengniu Dairy, Lactalis, Nestlé, and CCPR. This market very dynamic in nature and is characterized by intense competition among the vendors. The providers in the market compete in terms of product pricing, quality, innovation, service, reputation, and distribution. Therefore, to survive and succeed in this competitive environment it is imperative for the vendors to distinguish their product offerings through a unique value proposition.
A more detailed analysis is available in the Technavio report, Global Fresh Milk Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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