This market research report presents a comprehensive segmentation of the global massage oil market by application (spa and wellness centers, medical therapeutics, and others) and by geography (the Americas, APAC, Europe, and MEA). The key leading vendors identified in this market research are Bon Vital’, The Body Shop, Biotone, Bath & Body Works, Aura Cacia, and Master Massage.
Technavio’s market research analysts estimate the global massage oil market to grow at a CAGR of around 8% between 2016 and 2020. Growing number of stress-related population has accelerated the market for massage oils. Moreover, various health tourism initiatives taken up by governments has led to a high consumption of massage oils. Besides using local and indigenous herbs for oil blends, the massage providers and massage oil manufacturers are also providing customized services and therapies to consumers. Europe accounts for 39% of the total market share, thanks to the increasing number of spas and wellness centers in the region.
The new market research report from Technavio provides a breakdown and analysis of the massage oil segments by technology.
“Specialty spas have become a global trend in countries with high disposable income such as the US, Germany, Japan, and China. These spas focus on providing a variety of health and wellness treatments and different kinds of massages like Thai and Swedish massages that improve a person’s lifestyle. Furthermore, some specialty spas also provide unique offerings, for instance, the Blue Lagoon Spa in Iceland provides a 38°C geothermal seawater therapy as well as regular massage treatments,” says
Currently, the spa and well centers leads the global massage oil market, occupying around 57% of the market share. The growth of this segment is mainly attributed to the increasing spa services in hotels, resorts, and other recreational facilities. Also, an increase in wellness tourism has significantly contributed towards the popularity of massages in spas and other wellness centers. Wellness tourism can be defined as a form of travel that is associated with the pursuit of maintaining or enhancing one’s personal well-being. An increase in the number of individuals opting for wellness trips will aid in the growth of this market segment until the end of 2020.
The key vendors in the global massage oil market include Bon Vital’, The Body Shop, Biotone, Bath & Body Works, Aura Cacia, and Master Massage. The market is highly fragmented due to the presence of several well-diversified international and regional vendors. The vendors in this market compete in terms of price, quality, product differentiation, distribution, and promotion to gain maximum market prominence during the estimated period. The competitive environment is likely to intensify with an increase in massage oil extensions, product innovations, and M&A.
A more detailed analysis is available in the Technavio report, Global Massage Oil Market 2016-2020.
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