Keyboards: Key market research findings
- Increase in number of gamers across the globe drives market growth
- Americas dominate the market geographically
- Key vendor – Logitech
Technavio’s market research analysts predict the global keyboard market to grow at a CAGR of around 5% between 2016 and 2020. The recent increase in the number of PC gamers globally will be the fundamental driving force behind the growth of this market. The aftermarket sales of keyboards is on the rise as laptop users tend to be more cautious about the inbuilt keyboard and prefer using an external keyboard. Furthermore, hard-core gamers and enthusiast gamers do not want to settle with standard computing keyboards and prefer using more powerful and appealing gaming keyboards due to their higher convenience. During 2015, the Americas occupied more than 41% of the overall market space and is envisaged to be the largest market for keyboards through the forecast period. The presence of original equipment manufacturers (OEMs) such as HP, Dell, and Microsoft in the region is the primary fueling force behind the growth of the market in this region. Recent advances in technology, such as the emergence of ergonomic keyboards, coupled with the increasing number of gamers in the region are some of the factors that will propel growth in the market.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The increasing emergence of innovative products will help vendors to bolster their hold over the market. The launch of innovative products is on the rise as OEMs in the global keyboard market are consistently adding new features to their products. The performance and application of keyboards are constantly increasing with such advances, resulting in computer keyboards that are stronger, more powerful, and appealing than before,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research.
Much of this market’s growth can be attributed to the growing demand for wireless products. Wireless PC peripherals like mouse devices and keyboards offer a hassle-free and comfortable PC experience for the consumers. The high convenience offered by wireless technologies significantly minimizes the complexities involved in connecting wired PC peripherals like keyboards with PCs. The demand for wireless keyboards is witnessing an upsurge owing to their ease of use during presentations and client meetings.
A key vendor in the market is Logitech. This market is highly competitive owing to the presence of numerous OEMs and local vendors. In this market, there are vendors that cater only to the needs of specific customers and those who cater to the needs of aftermarket customers. From global presence to distribution channels, there are a number of other factors that influence the level of competition between vendors in this market.
A more detailed analysis is available in the Technavio report, Global Keyboard Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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