According to the latest market research study released by Technavio, the baby food and formula market in the US is expected to grow at a CAGR of around 3% during the forecast period 2016-2020.
This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Click here to request a free sample of this report
Technavio research analysts categorize the baby food and formula market in the US based on product:
Baby food and formula market in the US share by product 2015
|
Prepared food |
69.74% |
|
Dried food |
20.78% |
|
Milk formula |
6.14% |
|
Other food |
3.35% |
Source: Technavio
The top three revenue contributing product segments are discussed below:
Prepared baby food market in the US
The prepared food segment accounted for around 70% of the baby food and formula market in the US. Prepared baby foods are ready to eat and do not require any cooking except heating of the food. The baby products marketed in this segment are pureed foods, yogurts, chilled desserts, soup, and ice cream. The trend of prepared baby products has gained popularity among working parents who have no time to indulge in full on food preparation.
“One of the key drivers for this segment is the rapid increase in the number of working mothers. The huge presence and growing number of retail chains and urbanization have led to the increased demand for quality baby nutrition products. These ready to mix and eat food products are not only healthy but are also convenient, and make lives of the working parents much easy,” says Manjunath Reddy, a lead analyst at Technavio for research on food.
Depending on the ingredients, the prepared foods are available mostly in jars and are occasionally frozen. The primary driving force of the segment is the innovative and new product launches. For instance, in May 2016, Target was testing with high-pressure processed baby foods in the US. Later, Target and Once Upon a Farm launched organic baby foods in high-pressure processing (HPP) formats. In January 2015, Chobani launched Greek yogurt pouches for kids, and the pouches feature iconic Disney and Marvel characters such as Winnie the Pooh and Spider-Man on the packaging.
Dried baby food market in the US
In 2015, the dried baby food segment accounted for around 21% of the baby food and formula market in the US. Dried baby food refers to eateries that only require adding of water or milk before consumption and include products such as cereals and dehydrated soups. During the forecast period, dried baby food products, especially in the pouch format will propel the growth of this segment. The pouch format is considered to be the most convenient form of feeding by most of the parents across the globe. The main factor driving growth of this segment is the increase in demand for organic dried food products. For example, NurturMe was the first company to introduce organic dried food in the US in 2011. In addition, another company Amara also introduced frozen dried organic food in 2011, and claims that it contains about 50% more nutrients than typical baby food. The freeze drying system helps preserve nutrients in raw food. The convenience to fee and nutritive properties of dried foods makes it the most preferred choice of feeding for most parents.
Milk formula market in the US
In 2015, the milk formula segment accounted for around 6% of the baby food and formula market in the US. The growing awareness among parents regarding nutrition and baby care is driving growth in the milk formula market. There are numerous types of milk formulas available in the market. These milk formula includes concentrated liquids, powders, and ready-to-use forms and are available for infants younger than 12 months old who do not or cannot drink breast milk. Some of the popular brands in this segment are Hero Baby Nutrasense and Abbott Similac. During the forecast period, a strong interest in breastfeeding among mothers in the US is likely to continue and bound retail value sales growth of infant formula.
The top leading vendors operating in the baby food and formula market in the US are:
- Abbott’s
- Danone
- Hero
- Kraft Heinz
- Mead Johnson (MJN)
- Nestlé
Other prominent vendors in the market include Amara Baby Food, Baby Gourmet, Friso, GreenZoo, Healthy Sprouts Foods, Initiative Foods, Little Duck Organics, Morinaga, North Castle Partners, Parent’s Choice, and Stonyfield Farm.
A more detailed analysis is available in the Technavio report titled, ‘Baby Food and Formula Market in The US 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Baby Food and Infant Formula Market 2016-2020
- Global Organic Baby Food Market 2016-2020
- Global Baby Health and Personal Care Market 2015-2019
To read more press releases- click here.
For any assistance or query, please contact our media team at:
media@technavio.com
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com
