The global exfoliators and scrubs market was valued at around $3 billion in 2015 and is expected to surpass $4 billion by 2020, says Technavio.
Technavio has announced its latest market research report on exfoliators and scrubs during the forecast period, 2016-2020. This market analysis, under the cosmetics and toiletry vertical, discusses the major drivers and key emerging trends that will influence the growth of the global exfoliators and scrubs market during the forecast period. Some of the top vendors listed in this industry analysis include Estée Lauder, L’Oreal, P&G, Shiseido, and Unilever.
According to geographical segmentation, APAC will be the largest region in the global market, and is expected to reach revenues of close to $2 billion by 2020. Japan, China, and India will emerge as the key revenue-generators.
“The increasing demand for incorporating different functions in a single product and for a good value for money is driving the growth of this market. Vendors in the market are offering products with multiple benefits like skin moisturization and dark spots removal to promote the use of exfoliators and scrubs in the market. The introduction of products that include mask and scrub will help in improving the skin tone and exfoliate the dead cells. These combination products are designed keeping in view, the demand, convenience, and need of the customer, and are aimed to provide a quick solution to all the skin care needs,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on cosmetics and toiletry.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Rise in demand for skin lightening exfoliators and scrubs
The growing demand for skin lightening products that help solve skin problems like pigmentation, discoloration, acne marks, and age spots, will boost the sales of these products in the market. Several products available in the market are effective for medical conditions such as melasma, hyperpigmentation, vitiligo, and rosacea. The increasing awareness of male personal grooming will encourage vendors to invest in the development of products that suit the needs and preferences of male consumers. The increasing demand skin lightening exfoliators and scrubs is mainly to reverse sun damage and the need for younger looking skin. These products remove impurities from the skin and contains antioxidants, moisturizing non-fragrant plant oils, and anti-irritants.
Demand for exfoliators and scrubs with anti-aging properties
The use of anti-aging products helps reduce wrinkles, fine lines, and black spots and improve skin texture, protect from an increase in collagen, and hydrate the skin. The vendors are launching products that solve a wide range of skin care needs that includes skin radiance and luminosity, and skin elasticity. Some of the scrub available in the market contains organic polyphenols of green tea and white tea and oils for moisturizing during exfoliation.
Launch of exfoliators and scrubs for men
The increasing number of men conscious of their personal appearance and looks is resulting in the growing demand of exfoliators and scrubs for men. Several vendors in the market are targeting their products at men and introducing innovative offerings that suit their requirements and needs. Some popular vendors providing facial care products for men include NIVEA, L’Oréal, Shiseido, and Dove.
Other prominent vendors identified in this report are Amway, Avon Products, Chanel, Clarins, Helen of Troy (Sea Breeze), Kao, and O Boticário.
This research report includes an in-depth analysis, market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Exfoliators and Scrubs Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Facial Care Products Market 2016-2020
- Color Cosmetics Market in the US 2016-2020
- Global cosmetic serum market 2016-2020
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