- The key vendors in the global digital transformation services market 2015-2019 are Accenture plc, Capgemini SA, Cognizant Technology Solutions, IBM Corp., Infosys Ltd., and Tata Consultancy Services (TCS) Ltd.
London, 22 July 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global digital transformation services market 2015-2019. Recent change in the marketing budget allocation of companies is a critical trend observed in this market. Digital transformation of businesses aid in better customer engagement and enhanced customer satisfaction and user experience. Thus, companies are investing more money for the development of mobile, digital, and analytics solutions, which eventually is expected to increase the need for third-party services for implementing digital transformation strategies, thereby, stimulating growth in the digital transformation services market. This market is expected to grow at a CAGR of 15.2% during the forecast period of 2014-2019.
The effective tracking of customer behavior by digital transformation services is the primary factor that drives growth in this market. These services help to devise and develop appropriate strategies that will help in sustaining the existing relationship with the customer. This will induce brand loyalty and expand the client base of the company. Also, these solutions facilitate seamless customer experiences across all consumer touchpoints.
“Customers across industry verticals whether B2B or B2C use online channels to procure products and thus make a digital footprint. This can be a purchase transaction, review, or online window-shopping. The rate at which customers switch their online channels is unpredictably rapid, making it a very complex process for businesses to track customers’ channel preferences, product preferences, or buying behavior,” says Faisal Ghaus, Vice President of Technavio Research.
“Since customers’ expectations are proliferating, the need for cross-channel tracking becomes essential. This requires a technology framework supporting all technical and business functionalities such as analytics, alignment of probable search engine words with content creation, marketing activities, and promotion.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges, and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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