Liquid detergent: Key market research findings
- Increasing focus towards eco-friendly liquid detergents
- Growth in hypermarkets and supermarkets
Technavio has added a new market research report on the global liquid detergent market, which is expected to grow at a CAGR of more than 7% between 2015 and 2019. The increase in working women population and the rise in disposable income are the key drivers for the growth of this market. Also, the growing demand for time-saving and efficient laundry solutions has led to the popularity of liquid detergents. The Americas dominate the global liquid detergent market, occupying around 45% of the overall market share. Much of this region’s growth comes from the rising demand for concentrated liquid detergent among consumers. US, Canada and Brazil are the major revenue contributing countries to this region’s market.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Of late, the market vendors are focusing towards manufacturing healthy and eco-friendly liquid detergents, owing to the increased demand for safe cloth-washing solutions. These products ensure that clothes retain their colors and softness in the long run. Vendors are using natural substances in these detergents without chemical or artificial additives. For instance, US’ Seventh Generation manufactures plant-based liquid detergent and uses compostable jugs in its packaging. Ecover Laundry Liquid Concentrate uses Dubbed PlantPlastic for packaging, which is a recyclable material derived from sugarcane,” says Sriram Mohan, Lead Analyst, Consumer & Retail, Technavio Research.
Hypermarkets and supermarkets are the largest revenue contributor to this market, owing to their organized retail format. These are the fastest selling platforms for liquid detergents because of their product visibility and maximum shelf life of the products in these stores.
The leading vendors in the global liquid detergent market are Church & Dwight, Henkel, P&G, Reckitt Benckiser, Clorox, and Unilever. The market is highly competitive with the presence of well-established suppliers. The providers in this market compete on the basis of product differentiation, portfolio, and pricing. The report predicts the expansion of the leading vendors in emerging markets during the forecast period.
A more detailed analysis is available in the Technavio report, Global Liquid Detergent Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
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