This industry research report presents detailed segmentation of the global card printers market by technology (inkjet and laser). It also provides a market analysis for its key regions like APAC, Americas, and EMEA. Leading vendors analyzed in this market research are Entrust Datacard, HID Global, and Zebra.
Technavio’s market research analysts estimate the global card printers market to grow at a CAGR of more than 2% between 2015 and 2019. High market value of the global card printers market can be attributed to the enhanced efficiency, quality, and performance of printers, which results in its increased adoption in sectors like BFSI, educational, and IT during the forecast period. The Americas are the largest revenue contributing region in the global card printers market, accounting for 54% of the overall market share. Growing preference for cashless transactions has boosted the demand for inkjet card printers and color laser card printers, thereby fuelling the growth of the marjet in this region.
The new market research report from Technavio provides a breakdown and analysis of the card printers segments by technology.
“One of the major drivers of this market is the augmented usage of cards for payments and withdrawal. Consumers prefer using debit/credit cards to make payments at retail stores, cafés, food chains, and restaurants. This recent change in the consumers’ preference towards cashless payments is increasing the demand for credit/debit cards across the globe. This augmented demand for credit/debit cards is expected to impel the market for card printers during the forecast period,” says Navin Rajendra, Industry Manager, Hardware & Semiconductor, Technavio Research.
Inkjet printers occupy the largest share in the card printers market, accounting for 63% of the overall market. One of the main reasons for this segment’s growth is its rising demand from various application segments like ID cards, and personnel cards. The inkjet technology is less expensive and provide cost benefits to vendors owing to its high output capacity.
The leading vendors in the global card printers market include Entrust Datacard, HID Global, and Zebra. This market is highly fragmented and consists of companies that continually compete against each other to gain maximum traction in the market. These vendors compete on the basis of innovative technological features (inkjet/laser, digital), price, distribution channel, and global brand presence to increase their sales during the forecast period.
A more detailed analysis is available in the Technavio report, Global Card Printers Market 2015-2019.
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