This market study segments the global pantyliner market by category (regular, scented, unscented, maxi and others) and by geography (Americas, Europe, APAC and MEA). The report also includes an analysis of the key trends, drivers, and vendors in this market, including P&G, Kimberly-Clark, Edgewell Personal Care, Unicharm, and Premier.
Technavio has released its new market research report, global pantyliner market, which is expected to grow at a CAGR of 5% between 2016 and 2020. Increase in working women population and surge in awareness about feminine hygiene has propelled the demand for pantyliners. The Americas lead the global market for pantyliners, occupying around 45% of the overall market share. The adoption of feminine hygiene products, especially tampons, menstrual cups, and pantyliners, is high in the Americas because of high awareness rates and the high proportion of working women.
“Of late, the companies are coming up with various innovative products that have natural ingredients, are comfortable and have more absorption potential. Manufacturers have introduced the new fibre technology in pantyliners, which offer organic products sans any chemical usage. For instance, magnetic pantyliners have very high absorption capacity. Similarly, non-chlorine bleached pantyliners are reduce any detrimental impact on vaginal skin,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
Governments are taking initiatives by pushing companies to come up with innovations and marketing strategies to change the perceptions of society. From top players such as P&G to premier players, vendors are increasingly trying to usher in new ideas and motivating women for their self-motivation and betterment, thus driving the growth of the overall market.
The leading vendors in the global pantyliner market include P&G, Kimberly-Clark, Edgewell Personal Care, Unicharm, and Premier. The market is competitive, with vendors competing on the basis of product differentiation, portfolio, and pricing. However, at present, the major international vendors dominate the market. Many private labels are also entering the market, as the majority of women perceive private labels to be of good quality.
A more detailed analysis is available in the Technavio report, Global Pantyliner Market 2016-2020.
We can customize this reports by other regions and specific segments upon request.
Other related reports:
