‘Twas the night before Christmas, when all through the stores,
Consumers were shopping, and spending galore.
Final gifts had been chosen and acquired with care,
And packaged all up with some holiday flair.
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And what are they buying, on these pre-Christmas sprees?
Toys and games are a big one, our research agrees.
Technavio says that the toys and games scene,
Will grow by $24 billion, by 2019.
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The growth rate is booming, at 4.89%,
As online sales contribute to the market’s ascent.
Educational products are a really big trend,
With toys (eco-friendly and licensed) driving people to spend.
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The market is segmented into six bits,
Including ride-ons, activities, and toys for young kids.
Dolls and board games make a sizeable dent,
With plushies contributing the remaining percent.
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While taste for computers is causing the market some grief,
Online retail will offer some much-needed relief.
Growth in the APAC will also be high,
As disposable incomes incite patrons to buy.
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And in some new research by Technavio,
We highlight dynamics causing the market to grow.
A big part of this is competition between,
The 22 key vendors controlling the scene.
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Hasbro, Lego, Mattel, Ravenburger, and TOMY,
Dominate the space as Technavio’s top companies.
But following those (in no particular order),
Another 17 players with good growth in this quarter.
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Bandai and Carter’s, Haba and Funskool,
MGA Entertainment, JAKKS Pacific and Kids II.
Infantino, Lansay France, Playmates and Toy Quest,
Are competing to make toys that children like best.
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Melissa & Doug, and Vivid Imaginations,
Are another two vendors in our examination.
Last but not least comes Funtastic and Disney,
Then Prima Toys and LeapFrog finish this inventory.
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This brings us to the end of our market inquest,
But if you’re looking for more, there’s no need to be stressed.
All our reports are available from,
www.technavio.com.
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The global toys and games market is just one selection,
Of reports available in our research collection.
And before we wrap up, we just wanted to write,
Merry Christmas to all, and to all a good night!
