Energy drinks are unquestionably a multi-billion-dollar industry today, however no food and beverage category has been more controversial than them. However, persistent pressure from politicians, health professionals, and campaigners has not slackened the demand for top energy drink brands like Monster, Red Bull, and Rockstar. The energy drinks market has organically taken off over the…
Social media is a ginormous part of our modern-day lives. From mere web portals that served as a means to keep in touch with people to exclusive sources of news, reviews and platforms to stir up social revolutions, websites like Facebook and Twitter have done it all. However, if the developments of this week are…
From the smallest independent retailer to the dominant multi-national brand, every enterprise is cognizant of the advantages offered by social media. With more than 800 active social networking websites, social media has become a major platform for businesses to improve their promotion and marketing efforts digitally. Social media analytics can play a crucial role in…
Making the right impact on social media is a different game altogether. And no, it’s not a novice who holds this view; rather talk to any social media expert, and they will tell you the complex implications of the number of likes, tweets, and retweets. The inferences of these data are quite critical, especially for…
