Energy Drinks Market

Targeted Promotional Campaigns are Adding a Fizz to the Charged Up Global Energy Drinks Market

Energy drinks are unquestionably a multi-billion-dollar industry today, however no food and beverage category has been more controversial than them. However, persistent pressure from politicians, health professionals, and campaigners has not slackened the demand for top energy drink brands like Monster, Red Bull, and Rockstar. The energy drinks market has organically taken off over the…

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Social Media Analytics: Sourcing Valuable Insights to Improve Digital Marketing

From the smallest independent retailer to the dominant multi-national brand, every enterprise is cognizant of the advantages offered by social media. With more than 800 active social networking websites, social media has become a major platform for businesses to improve their promotion and marketing efforts digitally.  Social media analytics can play a crucial role in…

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