When Pokemon Go – an augmented reality game based on a hugely popular Nintendo franchise – entered the mobile gaming market in 2016, it exploded with the kind of success every developer and marketer dreams of but almost never sees. The game hit the top of every app store within a day, and set five…
The board game industry is larger than many people realize, with a great deal more variety than just the classic board games such as Monopoly or Snakes and Ladders. The global board game market is worth several billion dollars and is projected to grow by 17% between 2019 and 2023. There are tens of thousands…
The week began with Texas witnessing the tropical storm Harvey which caused ample havoc to lives and properties. No doubt, climate change is one major factor behind the storm turning so uncontrollable, yet the hurricane also brought to light the need for a clear disaster management plan, that can be deployed immediately. Climate change pundits…
The idea of measuring and responding to human eye motion isn’t new, but the past year saw an increasing interest in the eye tracking technology. The eye-tracking is the measurement of eye activity. It implies the recording of eye position and movements based on the optical tracking of corneal reflections to evaluate visual attention. Most…
Location based services (LBS) are set to fuel the next wave in social networking. These are services offered through a mobile phone that takes into account the device’s geographical location, typically provide information or entertainment. These services are largely dependent on the mobile-user’s location through which the service provider determines the user’s location in order…
