The week began with Texas witnessing the tropical storm Harvey which caused ample havoc to lives and properties. No doubt, climate change is one major factor behind the storm turning so uncontrollable, yet the hurricane also brought to light the need for a clear disaster management plan, that can be deployed immediately. Climate change pundits have clearly pointed out the need for a decarbonization program as well as a resilient infrastructure policy. The fact that just one Celsius of warming has resulted in such havoc is a wake-up call for policymakers and other stakeholders in the climate change program to build a full-proof disaster management strategy.
Some interesting news in the area of augmented reality (AR) – Google has come up with its SDK ARCore. Touted as being a direct competition for ARKit from Apple, ARCore brings augmented reality capabilities to Android mobile devices, including those without high-end hardware like depth sensing cameras. It was Pokémon Go which literally opened up the world of AR to the common man. And, after Project Tango, this move from Google has garnered a lot of interest, given the fact that it is specially designed for Android users. At present ARCore focuses on:
- Motion tracking
- Light estimation
- Environment understanding
The week ended with the launch of a fabulous tools suite by Twitch. Called Twitch Extensions, and branded as being a streaming revolution, the suite is a paradigm shift in the area of live video. The interactive features in the extensions enable the users to customize their channel page engagingly and thereby boost the chances of generating additional revenues. Especially, the extension named “Gear on Amazon,” has gained a lot of positive reviews. This feature allows Twitch creators to display Amazon products which they find to be quite appealing. And, whenever a viewer clicks through to make a purchase, earn a commission. Affiliate marketing just got a little bit more charming with this!
News that matters. Watch this space for more weekly roundup from various global markets and specialist business verticals. Technavio is a renowned market research company that caters to a global audience of enterprising businesses and can be readily reached here.
