This market research report presents a detailed segmentation of the yoga and exercise mats market in North America by product type (yoga mats and exercise mats) and by distribution channel (mono-brand stores, department stores, online retail, and others). The report also presents the market shares for countries such as the US and Canada. Barefoot Yoga, Gaiam, Jade Yoga, and Manduka are the top vendors considered in the report.
Technavio’s market research analysts estimate the yoga and exercise mats market in North America, to grow at a CAGR of around 5% between 2016 and 2020. These yoga and exercise mats are available in various shapes, sizes, and raw materials depending upon the purpose of use. Increased awareness of the importance of leading a healthy lifestyle is expected to have a positive impact on the yoga and exercise mats market in North America. Physical activity improves not only physical wellness but also boosts mental wellness by relieving symptoms of depression, as well as anxiety, tension, and anger.
The new market research report from Technavio provides a breakdown and analysis of the yoga and exercise mats segments by technology.
“One of the latest trends that this market is witnessing is the increased demand for the use of eco-friendly raw materials in the manufacturing process, owing to growing awareness of environmental concerns. Organic cotton, water-based adhesives, and recycled plastic materials are replacing traditional leather, synthetic rubber, polyurethane, nylon, and other synthetic materials in the manufacturing process. For instance, Jade’s Harmony Professional yoga mat is a popular biodegradable mat among consumers,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Exercise mats dominates the market in North America with a share of more than 54%. The use of exercise mats in various categories such as gym mats, fitness mats, pilates mats, and professional fitness mats is driving this segment. The rising obese population and their growing interest in improving their health conditions are other reasons for the demand of the exercise mats.
The leading vendors in the yoga and exercise mats market in North America include Barefoot Yoga, Gaiam, Jade Yoga, and Manduka. Vendors are coming up with innovative and technologically advanced products to enhance the sales of yoga and exercise mats, as well as to sustain in the market. For instance, the TERA smart mat designed by LUNAR is an interactive exercise mat. This smart mat tracks body movements through its embedded microsensors when connected with a tablet or smartphone with its app.
A more detailed analysis is available in the Technavio report, Yoga and Exercise Mats Market in North America 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Smart Wearable Fitness and Sports Devices and Services Market 2015-2019
- Fantasy Sports Market in North America 2015-2019
- Global Sports Footwear Market 2015-2019
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