This market research reports outline the market forecast and growth prospects for the global naturally healthy foods market. The report details the segmentation of this market by product (naturally healthy packaged foods and naturally healthy beverages), by distribution channel (hypermarkets and supermarkets, independent small grocers, discounters, convenience stores and others) and by geography (APAC, Europe, Americas and MEA). This research report includes an insightful trend analysis of the key factors impacting the market shares for the leading vendors. The top companies analyzed by this report include Amy’s Kitchen, Nestlé, Danone, General Mills and Kraft Heinz
Technavio’s market research analysts estimate the global naturally healthy foods market to grow at a CAGR of 6% between 2016 and 2020. Naturally healthy foods and beverages include 100% fruit and vegetable juice, natural mineral water, spring water, green tea, white tea, soy-based products, and fiber enhanced food and drinks. Rising awareness about healthy eating and the increasing demand for natural food are the primary drivers of this market. APAC is the largest market for the naturally healthy foods segment. China, Japan, and India dominate the naturally healthy foods market, owing to high demand for fortified and functional dairy products such as prebiotic and probiotic yogurt.
The new market research report from Technavio provides a breakdown and analysis of the global naturally healthy foods market by technology.
“High-fiber diets have gained popularity as they help manage diabetes, reduce cholesterol levels, and combat obesity. A high-fiber diet prevents many diseases such as constipation, irritable bowel syndrome, and diverticulitis and certain heart conditions and cancers. A diet rich in fiber also aids weight loss and improves skin health. Natural foods such as fruits, vegetables, and legumes are some of the most common sources of fiber. Consumers are also taking packaged foods like breads, cookies, and cereal bars in high-fiber variants,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
The global naturally healthy beverages segment dominates this market, accounting for 69% of the total market share. The most popular categories among naturally healthy beverages are natural mineral water, 100% fruit and vegetable juices, and ready-to-drink (RTD) tea. New product launches such as flavored tea and those with low-calorie sweeteners like stevia have resulted in increased consumption. This segment is expected to generate revenues of $291 billion over the next four years.
The key vendors in the global naturally healthy foods market include Nestlé, Danone, General Mills and Kraft Heinz. It is a dynamic market with the presence of a large number of regional as well as international players. Vendors in the market are constantly innovating their product offerings to counter the rising competition. The companies are constantly investing in research and development to improve various aspects of their product offerings so as to counter the competition and also to meet the demands of consumers.
A more detailed analysis is available in the Technavio report Global Naturally Healthy Foods Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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