WebRTC mobile apps technology: Latest trend in Global UC&C market

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This market research report includes a detailed segmentation of the global UC&C market by application (enterprise collaboration, enterprise telephony and contact center) and by end-user (enterprise and government). It also outlines the market shares for key regions such as Americas, APAC and EMEA. The key vendors analyzed in this report are AT&T, Avaya, Cisco Systems, Google, HP, Microsoft, Orange Business Service, and Verizon Enterprise Solutions.

Technavio’s market research analysts estimate the global UC&C market, to grow at a CAGR of 12% between 2016 and 2020. Unified communication and collaboration (UC&C) is becoming popular among business enterprises as it allows diverse teams (co-workers, suppliers, and clients) to work together in real-time. Enhanced employee productivity, foster better communication among global employees, increased use of collaboration tools and software, better optimization of business processes, faster decision-making capabilities, and increased availability of employees are some of the benefits of UC&C technology.  The Americas lead the global UC&C market, accounting for 49% of the total market share. Increase in mobility and explosion of smart mobile devices due to the consumerization of IT has led to this region’s growth. Most operators in the region are investing in web real-time communications (WebRTC) as they use information management system (IMS) and VoLTE.

The new market research report from Technavio provides a breakdown and analysis of the unified communication and collaboration segments by technology.

“Several vendors are switching to WebRTC mobile apps technology as developing these is a lot easier than the web-based technology. WebRTC uses an open-source media engine backed by Google and performs much better with added features than commercial media engines. With the influx of smartphones worldwide, more customers can now access the web and WebRTC-enabled sites. Moreover, the WebRTC supported by Google offers high-quality media transfer and is optimum for companies developing mobile apps,” says Anju Ajaykumar, Lead Analyst, ICT, Technavio Research

Enterprise collaboration segment leads the unified communication and collaboration market, occupying around 51% of the total market share. Much of this segment’s growth can be attributed to the growing adoption of mobility in UC&C that adds flexibility, agility, and increased collaboration. Also, increased acceptance of BYOD has accelerated the adoption of cloud-based UC&C solutions. Moreover, additional features of unified communications as a service (UCaaS) such as voicemail to text and fixed mobile convergence have improved customer experience.

Global enterprise collaboration market 2015-2020 ($ billions

Source: Technavio, 2016

The key vendors in the global UC&C market are AT&T, Avaya, Cisco Systems, Google, HP, Microsoft, Orange Business Service, and Verizon Enterprise Solutions. Intense competition prevails in this market, owing to the high demand for UC&C among large enterprises and SMEs. The market offers many growth opportunities for vendors, irrespective of their size. However, smaller players may need to focus on establishing effective working relationships with these large vendors and channel partners to stay afloat in the competitive market.

A more detailed analysis is available in the Technavio report, Global UC&C Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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