London, 20 August 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Global Programmatic Video Market 2014-2018, which is expected to grow at a CAGR of 46.02 percent during the forecast period of 2013-2018.
Programmatic video provides the platform where the advertisers know who is watching their video and they can develop specific video content for their target audience, which will have more impact than the common video. It enables advertisers to plan and develop data-driven strategies.
“The growth in the Programmatic market has resulted in an increase in the advertising budget share of companies for programmatic video,” says Faisal Ghaus, Vice President of TechNavio.
“The automation of purchasing inventory using machine and algorithms has led to the growth of the Global Programmatic Video market.”
Key Market Drivers
- Increased Spending on Online Advertising
- Increased Browsing of Online Videos
- Advantage to Publishers and Advertisers
- Developing Customer-centric Strategy
Key Market Trends
- Rapid Growth in Programmatic Spending
- Exponential Rise in Buying RTB
- Programmatic Video Shift Toward Growth Markets
- Shift in Advertising Budgets to Programmatic Channels
- Audience Fragmentation
Key Market Vendors
- Adap.tv
- BrightRoll Inc.
- SpotXchange Inc.
- Tremor Video Inc.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
