The global water-based personal lubricant market was valued at more than $1 billion in 2015 and is expected to reach almost $2 billion by 2020, says Technavio.
Technavio has announced its latest market research report on water-based personal lubricants for the forecast period, 2016-2020. This market analysis, under the health and wellness, discusses the major drivers and key emerging trends that will influence the growth of the global water-based personal lubricants market during the forecast period. Some of the top vendors listed in this industry analysis include BioFilm, Church & Dwight, Reckitt Benckiser, and Topco.
“The advent of the internet has reduced the time involved in physical buying and selling of products owing to factors such as the availability of a broad range of products, quick delivery services, and highly competitive prices. The increasing penetration of e-commerce is enabling vendors in the market to offer a broad range of water-based personal lubricants. This allows them to create brand awareness and considerably increase the potential customer base for these products,” says Amber Chourasia, a lead analyst at Technavio for health and wellness.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Increase in customer acceptance
There has been a noticeable increase in the customer acceptance of sexual wellness products such as personal lubricants. The change is attributable to the increased exposure towards the Internet, TV shows, and erotic fiction. This is encouraging consumers across the globe to experiment with sexual wellness products to heighten their sexual experience. The demand for water-based personal lubricants in the global market is expected to undergo an upsurge with the changing scenario and rising modernization. Rising awareness of the advantages of personal lubricants such as ease of penetration and pleasurable masturbation is also anticpiated to drive growth of the market over the next four years.
Growing demand for sexual wellness products from women
The number of women who purchase sexual wellness products is currently on the rise. The easy availability of these products through online platforms is the driving force behind this shift in the purchase pattern. An increase in information provided by vendors through blogs, videos, and online forums for discussion is encouraging more women to explore and buy the products discreetly and legally. Vendors in the market space also provide individuals the medium for sharing their experiences and seeking advice, support, and inspiration from peers and experts in the industry such as doctors, sexologists, and therapists.
Product line extension
Vendors in the global water-based personal lubricants market are introducing new products to gain market shares and keep pace with the competition in the market. Organic water-based lubricants are one such example. The side effects of commercially available lubricants are prompting more manufacturers to research the possibility of adding natural ingredients, leading to the development of organic water-based lubricants that are free of petrochemicals, parabens, glycerin, and animal products. Over 95% of such lubricants are safer and healthier compared to the conventional personal lubricants. Although most of the brands that offer organic personal lubricants are new entrants in the market such as Good Clean Love, prominent players in the market such as Yes and Astroglide are investing in research to ensure their products have minimal side effects. Some vendors are even launching organic variants of their current market offerings.
Some of the other prominent vendors identified in this report are Ansell, Blossom Organics, Bodywise, Clean stream, Cumming Corporation, Good Clean Love, Hathor Professional Skincare, HLL Lifecare, Live Well Brands, Lovehoney Group, Maximuslube, Passion Lube, Sensuous Beauty, Sliquid, Smile Makers – Wellness and Beauty, The Yes Company, and Trigg Laboratories.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Water-based Personal Lubricant Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Adult Store Market 2016-2020
- Global Sexual Wellness Market 2016-2020
- Global Personal Lubricant Market 2015-2019
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