Use of FFA mobile applications improving collaboration between colleagues and customers

Renewable energy


FFA: Key market research findings

  • The Americas dominate the market geographically
  • Retail and construction segment accounts for a majority of the market’s revenue
  • Key vendors – ClickSoftware, IFS, Oracle, and Servicemax

Technavio’s market research analysts predict the global FFA market to grow at a CAGR of around 13% between 2016 and 2020. The growth of the market is augmented by the growing need to enhance efficiency and productivity. Field force employees are the company’s front line workers and play a vital role in customer acquisition and retention. Field force automation (FFA) solutions help businesses to monitor and track mobile workforces. During 2015, the global FFA market was dominated by the Americas with a market share of around 53%. Ongoing advances in technology, growing number of new participants, and an increase in the number of educated customers are expected to fuel growth in the FFA market in the Americas during the forecast period.

The new market research report from Technavio presents a breakdown and analysis of the FFA segments based on the end-user.

“The market is currently witnessing the emergence of FFA mobile apps. Enterprises are focusing on adopting FFA mobile applications to communicate with their field service staff. The use of such technology provides them with real-time information, which improves collaboration with colleagues and customers. FFA mobile applications will also drive collaboration among the internal teams of an organization,” says Amit Sharma, Lead Analyst, ICT, Technavio Research.

During 2015, the retail and construction segment accounted for about 18% of the overall market revenue to become the primary revenue generating segment of the market. In the retail segment, FFA solutions help optimize resources for all work types. These solutions manage the whole process starting from shifts to service and installation tasks to deliveries. The retail scheduling and workforce management software offers a centralized view of internal and third-party providers. The need to improve customer interaction and productivity is triggering an increase in the adoption of FFA solutions.

The key vendors in the market include ClickSoftware, IFS, Oracle, and Servicemax. This research report anticipates the level of market competition to intensify with the entry of new local players and pure-play SaaS-based FFA vendors over the next four years. Market players are expected to focus on strategies to expand their market shares through acquisitions and partnerships during this period.

A more detailed analysis is available in the Technavio report, Global FFA Market 2016-2020.

We can customize reports by other regions and specific segments upon request.