This market research report presents a detailed segmentation of the e-book market in the US by product type (non-fiction, juvenile, and fiction), by reading device (tablets, e-readers, cell phones, laptops, and computers), and by demographics (age group 13-17 years, 18-29 years, 30-44 years, 45-54 years, and 55 years and above). The key vendors analyzed in the report are Amazon, Apple, Barnes & Noble, and Kobo.
Technavio’s market research analysts estimate the e-book market in the US, which is expected to grow at a CAGR of 14% between 2016 and 2020. The increased use of portable and e-book compatible devices like tablets and e-readers is boosting the sales of e-books in the US. Also, these books are cost-effective, where major online retailers such as Amazon, Apple, and Kobo have made digital books more accessible to readers.
The new market research report from Technavio provides a breakdown and analysis of the e-books segments by technology.
“One of the latest trends gaining traction in the global e-book market is self-publishing, owing to its advantages. Authors can approach vendors directly for getting their books published and sold through online channels, instead of completely depending on traditional publishing houses. E-book market in the US is expected to register an increase in the number of self-published books because of reasonable prices these titles offer when compared to mainstream titles. Moreover, self-published books can reach the market faster, as these books can bypass the entire traditional publishing processes. The author can also have greater creative control over his work,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
The market analysts have estimated the tablets segment to currently account for over 40% of the total market share. Benefits such as the presence of a wide screen, high resolution, and a broad range of other applications will spur the prospects for growth in this market segment during the estimated period.
The leading vendors in the e-book market in the US are Amazon, Apple, Barnes & Noble, and Kobo. This market is highly competitive owing to the presence of well-established vendors. These vendors mostly compete on the basis of promotional strategies and aggressive pricing of e-books. To stay competitive in this market, the vendors are expected to focus on product extension over the forecast period.
A more detailed analysis is available in the Technavio report, E-Book Market in the US 2016-2020.
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