Upsurge in Marketing Initiatives Accelerating Growth in the Luxury Goods Market in China: Technavio Report

Renewable energy

 

  • The key vendors in the Luxury Goods Market in China 2015-2019 are Chanel SA, Gucci SpA, L’Oréal SA and LVMH Group.

London, 20 January 2015: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Luxury Goods Market in China 2015-2019.   The increased penetration of e-commerce is one of the key trends upcoming in the Luxury Goods market in China. Vendors can connect with consumers in a better way, and the sale of luxury brands has increased because of increased online presence. Luxury brand owners have launched websites in Chinese to communicate better with regional consumers. The Luxury Goods market in China is expected to grow at a CAGR of 9.64 percent during the period of 2014-2019.

“Vendors in the Luxury Goods market in China make use of integrated marketing communication techniques to promote the sales of their products,” says Faisal Ghaus, Vice President of TechNavio Research.

“Many vendors have opened stores in China and are trying to improve the overall shopping experience by providing trained staff, good customer support, and after-sales service.”

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance. 

https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…