This industry research report offers a comprehensive breakdown of the toys market in Europe and segmentation by product type (plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-on, and others) and by distribution channel (speciality stores, hypermarket, supermarket, and discounters, department stores, general stores, and e-retailers). It includes an insightful analysis of the leading vendors in this market such as Hasbro, Lego Group, Mattel, Giochi Preziosi, Playmobil, and Simba-Dickie.
Technavio’s market research analysts estimate the toys market in Europe, to grow at a CAGR of 3% between 2016 and 2020. Rise in e-tailing and online sales is propelling the demand of toys and games, as the prices offered are often lower online because of a reduction in overhead costs. Specialty stores are the most preferred medium of selling toys in Europe, as they sell branded toys and games, and exclusively offer products in a single category.
The new market research report from Technavio provides a breakdown and analysis of the toys segments by technology.
“One of the interesting trends in this market is the rising demand for eco-friendly toys made from materials such as wood, cardboard, and organic cotton. For instance, Oompa toys, the online retail toys store provide organic toys, high-quality toys, and wooden toys that are safe to play. Green Toys makes toys from recyclable plastic milk bottles,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
Plush toys dominate the global toys and games market, accounting for 25% of the overall market share. These toys have gained significant popularity among children over the years as these are made of soft raw materials such as terrycloth and used as comfort objects. Hugo, Disney, Garbaris, Munecas Rauber, Bedtime Originals, and Mary Meyer Corporation are some of the top vendors providing plush toys.
The key vendors in the toys market in Europe include Hasbro, Lego Group, Mattel, Giochi Preziosi, Playmobil, and Simba-Dickie. This market is marked by the presence of multiple large and small retailers/suppliers and large retail chains. Specialist retailers find it difficult to compete with retail giants that operate large stores such as hypermarkets and supermarkets because they enjoy economies of scale and offer products at lower prices than specialist retailers. Differentiation of products, price, low brand loyalty, low buyer switching costs, easy availability of products, and rapidly changing technology are some of the dominant factors that outlines the toys market in Europe.
A more detailed analysis is available in the Technavio report, Toys Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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