Key vendors to engage in partnerships and alliances with F&B companies.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global zero-calorie sweetener market in their latest research report. This report also lists 13 other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global market for zero-calorie sweeteners is subject to rapidly changing consumer demands and preferences. The market is highly fragmented in nature due to the presence of numerous small and large vendors. The players in the market compete based on factors such as price, quality, innovation, reputation, and distribution. The increasing manufacturers’ competition may lead to companies reducing their product prices, which will negatively affect margins and market growth.
According to Manjunath Reddy, a lead analyst at Technavio for research on food, “Many vendors in the market are entering partnerships and alliances with large food and beverage manufacturing companies to co-develop customized zero-calorie sweetener products. By sharing resources, such partnerships help both parties to gain market competence, a new customer base, increased distribution, and enhanced marketing.”
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Top five vendors in the zero-calorie sweeteners market space
Cargill
Cargill offers food, agriculture, financial, and industrial products and services worldwide. The company has operational presence in around 67 countries. As of FY2016, the company has a recorded revenue of almost USD 135 billion from sales and other sources of revenue generation.
Key products: Truvia, EverSweet, and ViaTech stevia sweeteners.
Cumberland Packing
Cumberland Packing’s product portfolio emphasizes a healthy diet. It provides sweeteners, raw sugar, and raw organic white sugar. It distributes its products through the brand names Sugar in the Raw Organic White, Sugar in the Raw, Agave in the Raw, NatraTaste Gold, NatraTaste Blue, Stevia in the Raw, Sweet’N Low, Monk Fruit in the Raw, Nu-Salt, Butter Buds, and Sweet One. It markets its products online and through stores.
Key products: Sweet N Low Zero Calorie Sweetener – 8 oz., Stevia in the Raw Sweetener with Dextrose, NatraTaste Blue Zero Calorie Sweetener, Monk Fruit in the Raw 100% Natural Zero Calorie Sweetener, and Sweet One Sweet One.
Merisant
Merisant manufactures, markets, and sells tabletop sweeteners and other products. It offers classic, sucralose, and saccharin sweeteners, and natural and zero-calorie sweeteners. Merisant was acquired by Flavors Holdings, the parent company of Mafco (a manufacturer of licorice extract and related derivatives), in 2014.
Key products: Equal café creamers, Whole Earth Pure Via Stevia Sweetener, Whole Earth Pure Via Stevia Sweetener, Purevia All Natural Zero Calorie Sweetener, Whole Earth Pure Via Liquid Stevia, and Pure Via Vanilla Stevia Zero Calorie Liquid Sweetener.
Tate & Lyle
Tate & Lyle, along with its subsidiaries, offers ingredients and solutions to the food and beverage industry. The company generated recorded revenue of more than USD2 billion and invested almost USD 31 million on R&D. The company organizes its business activities in two business segments – specialty food ingredients and bulk ingredients.
Key products: SPLENDA No Calorie Sweetener packets, SPLENDA No Calorie Sweetener granulated, SPLENDA No Calorie Sweetener Minis, and SPLENDA Sugar blend.
SweetLeaf
SweetLeaf one of the most popular stevia brands. It was the first to receive GRAS status from FDA. The company focuses on maintaining taste, innovation, and sustainability while manufacturing products.
Key products: Sweet Drops Liquid Stevia, Stevia Packets, Stevia Shakers, Stevia Tablets, and SweetLeaf Stevia baking blend.
A more detailed analysis is available in the Technavio report, Global Zero-calorie Sweetener Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
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