Vendors to focus on standardization and customization of computing devices to improve end-users’ experience
Procurement market intelligence analysts have announced the top five leading suppliers for the workplace computing devices in their latest research report. The global workplace computing devices market is anticipated to grow at a CAGR of more than 4% during 2016–2020. In terms of geography, APAC dominates the market, with China accounting for the around 65% of the total revenue in the region’s market. Much of the APAC’s growth comes from the increasing adoption of BYOD among organizations.
This category spend intelligence report is based on the synthesis, analysis, and interpretation of information about the global workplace computing devices market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
Several large companies are increasingly purchasing computing devices that can improve the efficiency of their working environments. Such trends have propelled vendors in this market to focus on offering both standardized and customized devices that can cater to their specific requirements. Intense competition prevails in the market and has increased the need for maintaining strategic relationships with clients. The suppliers are engaging in mergers and acquisitions to enhance their global reach and capabilities. There is a growing preference for suppliers that can offer standardized one-stop advanced solutions to reduce risks related to security, storage, and integration. Vendors are also offering bundled services to leverage bulk discounts and alleviate security issues.
According to Angad Singh, a category specialist at Technavio, “Workplaces are witnessing a holistic shift in work habits where the employees are using portable computing devices to be able to work from anywhere and at any time. This has led to the adoption of digital technologies and computing devices that can facilitate connectivity, flexibility, and mobility across regions. Organizations are increasingly employing technologies that can improve business efficiency and productivity to gain an edge over their competitors. For instance, the implementation of cloud-based solutions and real-time data analytics helps systematize business processes and functions, thereby improving productivity and efficiency.”
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Top five suppliers in the workplace computing devices market space
Samsung
The Samsung Group is a multinational business with subsidiaries operational as Samsung Electronics, Samsung C&T, Samsung Heavy Industries, Samsung SDS, Samsung Life Insurance, and Samsung Fire and Marine Insurance Cheil. In 2016, the company acquired Joyent, a leading public and private cloud services provider, to improve its cloud-based portfolio. Also, recently, Samsung Pay has announced a collaboration with Citi Group to extend its mobile payments services in APAC.
Key products and services: Mobile devices, TV/AV, cameras and camcorders, home appliances, smartphones, computers, tablets, and memory/storage devices.
Apple
Established to develop and sell PCs, Apple has shifted its focus toward the production of consumer electronics over the years. The company has extended its product portfolio to include magic accessories, software, iCloud, electric vehicles, and energy production. In 2016, Apple introduced the WatchOS 3, which is equipped with breakthrough features such as docks, applications, and quick replies. Recently, it has announced a collaboration with SAP SE, where it will use SAP’s HANA platform to enhance the end-user experience of iPhone and iPad’s enterprise customers.
Key products and services: MacBook, iPad, iPhone, iPod, iTunes, Apple watch, and Apple music.
Lenovo
Lenovo is a multinational technology company, which designs, develops, and manufactures tablets, smartphones, computers, PCs, electronic storage devices, servers, and workstations. In 2016, Lenovo was awarded 16 iF Product Design Awards for design excellence by iF, an international forum based in Germany. Of late, Lenovo has announced its entry into the software-defined storage market. The company has also come up with the world’s first tango-enabled smartphone, the Phab2 Pro.
Key products and services: PCs, smartphones, computers, tablets, electronic storage devices, servers, and workstations.
HP
HP is a major IT MNC that delivers hardware, software, and related business services. In 2016, it was listed 38th on Forbes most valuable brands in the world. In 2015, HP bifurcated into HP Inc. and Hewlett-Packard Enterprise. HP Inc. is a personal system and printing solutions provider, while Hewlett-Packard Enterprise deals in technology infrastructure, software, and services. Lately, HP has launched the HP Chromebook 11 G4 Education Edition, which is designed particularly for students and educators.
Key products and services: Laptops and tablets, desktops, printers, ink and toner, displays and accessories, and business solutions.
Dell
Dell is one of the largest technological establishments in the world that provide computer-related products and services. The company has donned socially responsible attitude and aims at attaining environmental sustainability, and has formulated and implemented the Dell 2020 Legacy of Good Plan. In 2016, the company was got the recognition of being the World’s Most Ethical Company by the Ethisphere Institute for maintaining standards of ethical practices. In 2016, Tech Mahindra collaborated with Dell’s Boomi Partner Program to avail Dell’s AtomSphere iPaaS solution and offer its customers a platform that can easily integrate any combination of on-premises and cloud-based applications.
Key products and services: Laptops and 2-in-1 PCs, desktops and all-in-one PCs, tablets and monitors, electronics and accessories, gateways and embedded PCs, software support services, hardware support services, and storage support services.
A more detailed analysis is available in the procurement market intelligence report titled, ‘Global Workplace Computing Devices – Procurement Market Intelligence 2016’.
