Key vendors to focus on distinguishing product and service portfolios to gain market shares.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global sports protective equipment market in their latest research report. This report also lists eight other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global market for sports protective equipment is highly fragmented in nature. The market is characterized by the presence of numerous large and small vendors. Intense competition coupled with the rapid changes in technology and consumer preferences constitute significant risk factors for the vendors operating in the global sports protective equipment market. With rising competition, the industry has been witnessing consolidation wherein smaller entities are being acquired by or merged with major players.
According to Poonam Saini, a lead analyst at Technavio for research on retail goods and services, “Currently, the global sports protective equipment market is experiencing an influx of private labels in the market space. This makes it imperative for vendors in the market to distinguish their product and service offerings through a clear and unique value proposition in order to sustain in the market.”
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Top five vendors in the sports protective equipment market space:
Adidas Group
Adidas, along with its subsidiaries, engages in the design, manufacture, and marketing of athletic and sports lifestyle products across the world. For the FY2015, the company reported a revenue of almost USD 17 billion. The company operates through three key business segments which include – Footwear, Apparel, and Hardware.
Key products: ACE FINGERSAVE GOALKEEPER GLOVESKIDS, X adizero Shin Guards, adidas Triple Stripe Batting Helmet Facemask, ACE TRAINING GOALKEEPER GLOVES, adidas CX11 Batting Pads RH, and adidas Adizero Right Ankle Brace.
Amer Sports
Amer Sports is a sporting goods company with brands including Wilson Sporting Goods, Salomon, Atomic, Mavic, Arc’teryx, ENVE COMPOSITES, and Precor. Amer Sports shares sales network in more than 34 countries. Some of the countries include the US, France, Canada, Germany, Japan, the UK, Poland, Russia, Mexico, Taiwan, South Korea, and Spain.
Key products: Footwear, Winter Sports Equipment, and Cycling Equipment.
BRG SPORTS
BRG SPORTS offers sports equipment and clothing under the Riddell brand. Its parent company is Fenway Partners. The company manufactures sports equipment, protective products, and related accessories.
Key products: Road helmets, Aero/Tri helmets, Urban gloves, Dirt gloves, Shoulder pads, and MTB helmets.
Under Armour
Under Armour manufactures apparel, footwear, and accessories for athletes, professionals, and others. It is supported by a strong operational network of distribution facilities, 147 brands and factory house stores, administrative offices, and consumer sales channels in Europe, North America, Latin America, and APAC.
Key products: Beanies, Hoods and balaclavas, Flat brim, Football visors, Mouth guards and mouthpieces, Chin straps and pads, and Cups and jock straps.
Nike
Nike manufactures athletic footwear, apparel, equipment, and accessories for men, women, and kids. Its brands include Nike, Converse (designs, markets, and distributes athletic lifestyle footwear, apparel, and accessories), and Hurley (designs and distributes surf and youth footwear, apparel, and accessories).
Key products: Jerseys, pants, and padded compression, Arm shivers and sleeves, Shin guards, Sticks, Helmets and facemasks, and Pads and protective gear.
A more detailed analysis is available in the Technavio report, Global Sports Protective Equipment Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
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