Vendors to focus on delivering more gaming options to bettors
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global sports betting market in their latest research report. This report also lists 11 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the following two platforms:
- Land-based sports betting
- Online sports betting
This Technavio report, under the publishing and advertising vertical, is based on the synthesis, analysis, and interpretation of information about the global sports betting market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for sports betting is fragmented in nature due to the presence of several large and small established land-based and online vendors. The competition in the market is likely to intensify over the forecast period, with vendors striving to deliver a variety of gaming options to bettors and gain market shares. Technological innovations and creativity are vital for vendors in the market to keep pace with the intense competition in the market. To sustain in the competitive market, vendors have to stay up-to-date with the emerging games, licensing procedures and policies, and advancing technologies that can influence service lines besides developing new ideas and technologies.
“The increasing availability of alternatives to cash is a huge incentive for the growth of the global sports betting market. Payments made online as real cash transactions and virtual money makes it possible to distribute the prize money as virtual currency. The virtual prize money can be used later to play other games or can be redeemed as cash. It also helps vendors keep a track of the customers’ spending history,” says Ujjwal Doshi, a lead analyst at Technavio for publishing and advertising.
Top five vendors in the sports betting market space
888 Holdings
888 Holdings is a provider of online gaming products. The company operates in the B2C and B2B segments. Its products include 888poker.com, 888casino.com, PacificPoker.com, ReefClubCasino.com, and Casino-on-Net.com. In the sports betting industry, the company allows bettors to bet on cricket, rugby, golf, greyhound racing, and tennis. It also offers scratch cards, instant games, and video slots.
Key products: Tennis betting, Cricket betting, Basketball betting, Baseball betting, Golf betting, Ice Hockey betting, Snooker betting, Greyhound race betting, Rugby betting, Horse race betting, and Football betting.
Betfair
Betfair is a provider of sports betting and gaming products in the UK. Some of the company’s key products include betting exchange and sportsbook. Betting exchange allows the customers to bet against each other by backing the outcomes at prices they determine while sportsbook is a fixed-odds game that allows the customers to bet directly against Betfair on sporting outcomes. Betfair also offers a wide range of gaming products including poker, casino, arcade, bingo, and exchange games. Under the online platform, the company offers online horse race betting and online casino services. The company also involves in publishing and intellectual property licensing, operating a trust, marketing, the provision of data center and support, research and development activities, and property holding activities. As of February 2, 2016, Betfair operates as a subsidiary of Paddy Power, a provider of fixed odds sports betting in Ireland.
Key products: Football betting, Greyhound race betting, Horse race betting, Tennis betting, Baseball betting, Golf betting, Cricket betting, and Basketball betting.
Bwin.Party Digital Entertainment
Bwin.Party Digital Entertainment is an online gaming platform. The gaming segments offered by the company include poker sports betting, casino, and games and others. Bwin, Foxy Bingo, and Party Casino are the subsidiaries of Bwin.Party Digital Entertainment. The company offers its gambling through segments such as sports betting, casino and games, poker, and bingo.
Key products: Baseball betting, Ice hockey betting, American football betting, Basketball betting, and Alpine skiing betting.
Unibet Group
Unibet Group is an online gambling company. It is a member of the EGBA (European Gaming and Betting Association) and RGA (Remote Gambling Association) in the UK. Some of the subsidiaries of the company include Betchoice, Firstclear, Global Leisure Partners, Moneytainment Media, SPS Betting France, and Unibet Services. The company offers its products through sports betting, sports odds, live betting, supertoto, casino, poker, scratch cards, soft games, and bingo.
Key products: Baseball betting, Golf betting, Tennis betting, Basketball betting, and Ice hockey betting.
William Hill
William Hill’s marketing and customer service centers in Israel, Bulgaria, and the Philippines. In addition, the company operates licensed websites in Italy and Spain and operates in the states of Nevada and Delaware under the William Hill US. The company offers its products and services through both retail and online platforms.
Key products: Football betting, Horse race betting, Greyhound race betting, Virtual race betting, and Numbers betting.
Other prominent vendors in this market include Amaya gaming, Bet365 Group, Bet-at-home.com, BetAmerica, Betfred, Betsson, Draft Kings, Fan duel, Gala coral group, Ladbrokes, Sportech, TVG, twinspires, and Watch and Wager.
A more detailed analysis is available in the Technavio report, Global Sports Betting Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Global Online Gambling Market 2016-2020
- Online Gambling Market in the US 2016-2020
- Online Lottery Market in China 2016-2020
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