Key vendors to favorably increase their sales through online retail markets
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the skin lighteners market in APAC in their latest research report. This report also lists 13 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of different types of skin lightening products.
- Face skin lightening creams: These products like skin brightening creams, facial serums, face oils, and face masks are used to enhance skin quality, rejuvenate the cells, prevent wrinkles, and brighten the skin.
- Body skin lightening creams: The products include body lotions, body washes, and body scrubs that replenish the skin and helps keep the skin hydrated and soft.
This Technavio report, under cosmetics and toiletry vertical, is based on the synthesis, analysis, and interpretation of information about the skin lighteners market in APAC collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The skin lighteners market in APAC comprises various brands and products available for consumers to choose from. Vendors in the market are increasing their investments on strategic marketing and advertising activities to promote their products. They are adding catchy tag lines like healthy white and natural white to their products to increase their brand awareness and popularity among customers. Several brands are hiring celebrity brand ambassadors to endorse their products to increase their sales and brand loyalty among consumers. Also, there is an increasing use of social media platforms like Facebook, Twitter, and YouTube as advertising mediums to promote products.
“The rising awareness of UV absorbers in skin lightening formulations is expected to drive the market. Many vendors use organic and inorganic ingredients like zinc oxide, avobenzone, and titanium dioxide as UV absorbers while formulating skin care products. The use of these ingredients reflect UVA and UVB rays, protecting skin from darkening and instant skin lightening effect,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on cosmetics and toiletry.
Top five vendors in the skin lighteners market in APAC
Beiersdorf
The company has a range of personal care products, including skin and body care products. The company also offers self-adhesive products and system solutions to various industries, craft businesses, and consumers. The company has recently launched a new range of products for male grooming like NIVEA Men Crème.
Key products: Anti-aging cream, Day cream, Spot corrector, Night whitening skin moisturizer, Whitening lotion, Brightening spot correcting cream, and BB crème.
Estée Lauder
The company is the manufacturer and marketer of various skin care, makeup, fragrance, and hair care products. The brand names under which they sell products are Estée Lauder, La Mer, Origins, Aramis, Bobbi Brown, MAC, Clinique, and Aveda. The company retails products from its different brands directly to consumers online through approximately 120 e-commerce and m-commerce sites.
Key products: Night creams, Brightening concealer, Night repair serum, and Night mask.
L’Oréal
L’Oréal manufactures cosmetic products for both women and men. Some of the recent developments include a license agreement with Proenza Schouler for the production of fine fragrances, launch of new hair care product Ultra DOUX Mythic Olive, and launch of Salon Emotion in France and Europe.
Key products: Brightening moisturizer, brightening mask, and Brightening cleanser.
P&G
P&G offers a wide range of personal hygiene products for both men and women consumers. They sell their consumer products through high-frequency stores, e-commerce platforms, grocery stores, membership club stores, drugstores, mass merchandisers, and department stores. P&G operates its business in more than 80 countries and sells its products in over 180 countries.
Key products: Brightening cleanser, Night creams, and BB & CC creams
Shiseido
The company produces and sells cosmetics, accessories for cosmetic products, and toiletries across the globe. The organization also offers healthcare products and over-the-counter drugs. Shiseido recently, established a new supply chain management base in its factory in Osaka, Japan and announced partnership with Folli-Follie to sell Shiseido products in Greece.
Key products: Brightening mask, brightening spot correcting cream, brightening cleanser, and Brightening lotion.
Other prominent vendors in the skin lighteners market in APAC include AmorePacific, Amway, Aveda, Kao, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Rachel K Cosmetics, Revlon, Skin Food, and Skinvisible.
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Browse related reports:
- Global Skin Care Products Market 2016-2020
- Global Night Skin Care Products Market 2016-2020
- Global Skin Lighteners Market 2016-2020
- Global Online Beauty and Personal Care Market 2016-2020
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