Vendors in the market to compete based on price, quality, innovation, reputation, and distribution
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global probiotics market in their latest research report. This report also lists seven other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global probiotics market is characterized by frequent changes in consumer demands and preferences. The performance of manufactures in the market is dependent on evolving consumer demands. Regional, international, and local economic conditions and demographic trends also have a direct impact on the market performance. The presence of numerous small and large players makes the global probiotics market highly fragmented in nature.
According to Manjunath Reddy, a lead analyst at Technavio for research on food, “The competition among the vendors may force them to reduce their product prices, negatively affecting their margins and market growth. The market currently comprises of companies of varying sizes – some more specialized than others while some others have larger financial resources.”
Click here to request a free sample of this report
Top five vendors in the probiotics market space
Chr. Hansen
Chr. Hansen supplies bioscience-based ingredients to the food, health, and animal feed industries. The company produces cultures and dairy enzymes, probiotics, and natural colors. Chr. Hansen operates through three segments – cultures and enzymes, natural colors, and health and nutrition.
Key products: PROBIO-TEC.
Danone
Danone is a global food processing company that produces, markets, and sells a variety of food products under the brand names of Actimel, Activia, Fantasia, Danacol, Densia, Danette, Danissimo, YoCrunch, Danonino, and Vitalinea.
Key products: DanActive, Danone, Danacol, Actimel, and Activia.
Nestlé
Nestlé, along with its subsidiaries, develops, produces, markets, and sells food products and beverages globally. The company operates in 189 countries worldwide. Nestlé generates revenue through seven key business segments which include powdered and liquid beverages, nutrition and health science, milk products and ice cream, prepared dishes and cooking aids, pet care, confectionary, and water.
Key products: ActiPlus, Good Start, Gerber, and Nutren Junior.
PROBI
PROBI engages in the R&D, marketing, and sales of probiotics for food, health, and pharmaceutical companies worldwide. Functional foods and Consumer health are the two key business segments of the company.
Key products: ProViva and GoodBelly.
Yakult
Yakult is focused on the manufacture and sales of food and beverage products. The company operates through three segments – food and beverage, pharmaceutical, and others. The company sources most of the raw material for its production from local suppliers, which gives it a cost advantage over its competitors. In addition, it invests significantly in R&D to increase the quality of the products.
Key products: Yakult.
A more detailed analysis is available in the Technavio report, Global Probiotics Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
Browse related reports
- Global Tabletop and Sachet Sweeteners Market 2017-2021
- Global Low Fat Dairy Products Market 2017-2021
- Global Pumpkin Seeds Market 2017-2021
To read more press releases – click here
