Leading vendors are launching natural and organic pet care products to increase their sales
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global pet care market in their latest research report. This report also lists 24 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated through the retail sales of pet food and pet grooming products to individual consumers.
- Pet Food: The products available in the pet food market include dry food, snacks and treats, wet food and canned food, and nutrition food. The vendors are introducing sub-categories like fresh/frozen/raw treats and freeze-dried treats to provide more options to pet owners.
- Pet Accessories: The various kinds of products available in the market include grooming products, healthcare products, and accessories. The pet accessories market can be further segmented into pet toys, pet housing, bedding, and feeding, pet collars, leashes, and others.
This Technavio report, under pet supplies vertical, is based on the synthesis, analysis, and interpretation of information about the global pet care market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The manufacturers are expanding their businesses to emerging markets like Central and South America, and APAC to increase their consumer base. The players in the market compete on the basis of product differentiation, product portfolios, quality, and pricing. The market is witnessing collaborations and mergers and acquisitions provide more innovative pet products and better services to consumers. The manufacturers are formulating new products that contain grain-free, organic, natural, or low-glycemic content to meet the consumer preferences and sustain the level of competition in the market.
“The market is observing a rising demand for healthier food options for pets that include fortified food products, nutraceuticals, and functional food products. Vendors are promoting pet products containing added vitamins and minerals, antioxidants, all-natural ingredients, and no preservatives, artificial colors, or flavors. Manufacturers are also formulating pet food products with vitamins, minerals, fiber and other ingredients due to consumer demand for balanced diet for pets,” says Arushi Thakur, a lead analyst at Technavio for research on pet supplies.
Top five vendors in the pet care market space
Ancol Pet Products
The company manufactures and markets accessories for dogs, cats, and small animals across the world. Some of the brands of the company include Sleepy Paws, Muddy Paws, Ergo, PURE Dog Listeners, Timberwolf, Treat Balls, Acticat, and Viva Leads. Recently, it announced the launch of Travel and Exercise harness for dogs, which is an improved design of the company’s Dog Car Harness and is planning to expand its dogs’ training and awareness products’ portfolio.
Key Products: Combs, Brushes, Bedding, Activity accessories, Toys, Shampoos, Nail clippers, Collars and harnesses, Feeding products, and Apparel.
Beaphar
Beaphar manufactures and markets healthcare, pharmaceutical, and food products for pets such as cats, dogs, reptiles, birds, fish, and small animals. Its sales offices are located in the Netherlands, Belgium, the UK, Poland, Germany, Hong Kong, and the Czech Republic. It offers pet grooming products pet birds, cats, and dogs. In recent times, the company developed Joint Fit, a liquid feed that addresses joint problems in dogs and cats.
Key Products: Shampoos, Cleansing wipes, Food, Leashes, Conditioners, Treats, and Collars.
JM Smucker
The company manufactures and markets branded food and beverages and it provides pet food and pet snacks. The pet care products from this company are sold through pet specialty stores, club stores, supercenters, grocery chains, dollar stores, and mass merchandisers. Recently, Del Monte entered into an acquisition agreement with JM Smucker, a manufacturer of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter, and related products.
Key Products: Dog food, Cat food, Dog treats, and Cat treats.
Mars
Mars manufactures and markets food, confectionary, and pet care products. . It markets its products under the brand names M&M’s, Snickers, Orbit, Dove, Mars, Pedigree, Whiskas, Royal Canin, Uncle Ben’s, Flavia, and Cirkuhealth. It is focused on expanding its sales in the pet food category in emerging markets like Russia, Mexico, and Brazil. Recently, the company announced a new investment for expanding its production capacity in the Brazilian market.
Key Products: Dog food, Cat food, Wholesome meals, Dog treats, and Cat treats.
Nestlé Purina
The company manufactures nutrition and food products like wet and dry foods, snacks, and treats for dogs and cats. The company is focusing on engaging consumers by providing them information on pet-related topics and educating them on how to take proper care of pets and build better pet communities. Recently, Nestlé Purina opened an interactive and inspirational exhibit ‘Better with Pets’ to explore life with dogs and cats.
Key Products: Dry dog foods, Dog treats, Wet dog foods, and Cat food.
Other prominent vendors in the pet care market include Aller Petfood, Barking Heads and Meowing Heads, BHJ Pet Food, Blue Buffalo, Bob Martin, BOSHEL, Chelsea Dogs, Diamond Pet Foods, earthbath, Ferplast, Inaba Petfood, Johnson’s Veterinary Products, Just for Pets, Oster, Pet Brands, Pettex, Platinum Pets, Reef One, Rolf C Hagen, Rosewood Pet Products, Tetra, The Hartz Mountain, Vitakraft, and Yantai China Pet Foods.
A more detailed analysis is available in the Technavio report, Global Pet Care Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Global Pet Care Packaging Market 2016-2020
- Global Pet Daycare and Lodging Market 2016-2020
- Global Pet Dietary Supplements Market 2016-2020
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