Key vendors to focus on product line expansion to gain market shares.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global outdoor adventure mat market in their latest research report. This report also lists five other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global outdoor adventure mat market is highly fragmented in nature. The market is characterized by the presence of several small and large vendors. The prevailing competition, coupled with the changes in technology and innovation usage, has led to the launch of improved products in the market. In addition, the growing preference for rentals is a challenge for market players.
According to Poonam Saini, a lead analyst at Technavio for research on retail goods and services, “Vendors in the market space for outdoor adventure mats are consistently seeking strategies to strengthen their foothold in the market and gain market shares. One of the key strategies that vendors are adopting is the introduction of new and innovative products that make them stand apart from their competitors.”
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Top five vendors in the outdoor adventure mat market space
Cascade Designs (Therm-a-Rest)
Cascade Designs (Therm-a-Rest) is a private, family-owned business. The company owns many brands which are spread across several categories. Some of these brands are MSR, MSR Global Heath, Therm-a-Rest, Platypus, Seal Line, and Pack Towl. Among these, Therm-a-Rest focuses on manufacturing products meant for outdoor uses.
Key products: Mattresses, Sleeping bags, Camp quilts and tech blankets, Tents, Pillows, and Hammocks.
Klymit
Klymit is an outdoor adventure equipment company that focuses on providing solutions to outdoor enthusiasts by manufacturing technologically enhanced comfortable products. The company challenges traditional approaches by conceptualizing and fabricating outdoor goods. The company manufactures sleeping pads, pillows, sleeping bags, backpacks, and other accessories.
Key products: Sleeping bags, Pillows, Sleeping pads, Backpacks, and Accessories.
Multimat
Multimat is a company that focuses on producing outdoor adventure leisure products, which include sleeping mats and related products. Multimat products are distributed by Beacons Products, which is one of the UK’s leading foam and rubber converters. The company currently produces foam mats, self-inflating mats, inflatable mats, and accessories.
Key products: Foam mats, Self-inflating mats, Inflatable mats, and Accessories.
Exped
Exped is a distributor of other outdoor adventure equipment brands. In 1997, the company started building its own gear. Since then, the company has created many innovative products, most of which are ideal for outdoor use.
Key products: Tents, Sleeping bags, Mats, Backpacks, Packsacks, and Hammocks.
Vango
Vango is a company that focuses on designing and manufacturing outdoor equipment. The company produces products that have innovative designs. Some of the products that the company manufactures are furniture, outdoor essentials, footwear, portable stoves, and ready to eat meals for outdoor adventure enthusiasts.
Key products: Tents, Driveaway awnings, Caravan awnings, Sleeping bags, and Rucksacks.
A more detailed analysis is available in the Technavio report, Global Outdoor Adventure Mat Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
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