Key vendors to focus on product innovation to gain market shares.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global organic wine market in their latest research report. This report also lists eight other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global organic wine market is characterized by rapidly changing consumer demands and preferences. The market is highly fragmented due to the presence of numerous small and large vendors. The vendors in the market compete on the basis of factors such as price, quality, innovation, reputation, and distribution.
According to Manjunath Reddy, a lead analyst at Technavio for research on alcoholic beverages, “Manufacturer performance in the market may be affected by the changing consumer spending pattern. It may also be affected by consumer tastes; regional, national, and local economic conditions; and demographic trends.”
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Top five vendors in the organic wine market space
Emiliana Organic Vineyards
Emiliana Organic Vineyards is claimed to be the world’s largest organic vineyard. They own more than 800 hectares of certified organic vineyards in Chile and produce about 580,000 cases of certified organic wine. The company exports its wines to more than 60 countries. The company has established winemaking facilities in locations such as Colchagua Valley and the Maipo Valley.
Key products: Adobe Reserva, Signos de Origen, Gê, Coyam, Novas Gran Reserva, and Late Harvest.
King Estate Winery
King Estate Winery is certified organic by Oregon Tilth and is recognized as the world’s largest contiguous organic vineyard. The company still remains a family owned and operated entity. The company produces about 350,000 cases of wine annually.
Key products: King Estate Domaine, King Estate, Vineyard Designate, North by Northwest, and Acrobat.
The Wine Group
The Wine Group is the world’s second largest wine producer by volume. The company markets its products in North America, Western Europe, and Asia. The leading brands are Franzia, flipflop, Almaden, and Cupcake. The company formed an alliance with Gancia Winery in 2013. The company sells its products through stores and also through online channels.
Key products: Benziger.
Treasury Wine Estates
Treasury Wine Estates is a vertically integrated wine company, which is engaged in viniculture and winemaking. The company business model functions on the core principal operations such as grape growing, grape sourcing, and wine production, marketing, distribution, and packaging.
Key products: Baileys of Glenrowan.
Concha y Toro
Concha y Toro is one of the leading wine producers worldwide. The company has vineyards, winemaking cellars, and bottling plants. It owns and operates vineyards, vinification plants, and bottling plants. The company has distribution in the UK, Brazil, Sweden, Finland, Norway, Singapore, the US, and Mexico.
Key products: Bonterra.
A more detailed analysis is available in the Technavio report, Global Organic Wine Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
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