Anticipated rise in the number of vendors choosing an omni-channel presence.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global online sports retailing market in their latest research report. This report also lists seven other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global market for online sports retailing is intensely competitive in nature owing to several online players operating across the global market. The anticipated rise in the number of players opting for an omni-channel presence is likely to aggravate the competitive scenario in the market during the forecast period. With the rising competition, vendors are leveraging innovations, in terms of technology, to meet consumer expectations and strengthen their foothold in the market. The ease of browsing and the option of different payment modes are some of the major reasons for the shift in consumer preference toward the online medium.
According to Poonam Saini, a lead analyst at Technavio for research on retail goods and services, “Factors such as price wars, mergers and acquisitions, and seasonal sales are expected to fuel the competition in the global market for online sports retailing in the coming years. Vendors are focusing on offering a broad array of products on their platforms to keep pace with the competition and gain market shares.
Top five vendors in the online sports retailing market space:
Academy Sports + Outdoors
Academy Sports + Outdoors is an outdoor sport, premier sport, and recreation lifestyle retailer that offers fishing, hunting, and camping equipment and gear along with leisure and sports equipment, footwear, and apparel. The company has a strong dealer network, which helps it to market and sell its products in various countries.
Key products: Athletic shoes, Boots, Cleats, Shirts and T-shirts, Sports bras, Swimwear, and Sneakers.
Amazon.com is an online marketplace that offers new, refurbished, and used products in the following categories: sports and outdoors, music, video games, electronics and computers, automotive and industrial, books, movies, home and garden, grocery, clothing, shoes and jewelry, health and beauty, tools, toys, kids and baby, and health and beauty. The company also manufactures and sells Kindle eBooks, Fire Tablets, fire TVs, echo, and Fire Phones.
Key products: Athletic shoes, Cleats, Athletic shoes, Skateboarding shoes, Compression tights, Knee sleeves, and Sports bras.
Alibaba.com operates as a mobile and online e-commerce company. It provides online and mobile marketplaces in wholesale and retail trade, cloud computing, and other services, in China and worldwide. The Alibaba Group operates its businesses through various affiliated companies including Taobao, Tmall, Juhuasuan, aliexpress, 1688.com, Alimama, Aliyun, Alipay, and Cainiao.
Key products: Running shoes, American football shoes, Soccer shoes, Hiking shoes, Climbing shoes, Yoga sport pants, Stopwatches and timers, Hydration belts, and Mouth guards.
DICK’s Sporting Goods
DICK’s Sporting Goods manufactures and distributes outerwear and sportswear. The company is also one of the prominent producers of sports equipment, like footwear, headgear, camping equipment, skiwear, and outwear accessories.
Key products: Footwear by sport, Swimsuits, Socks, Braces and supports, Cones, field, and court markers, Headbands, Arm sleeves, and Adventure game equipment.
Walmart is a multinational retail corporation that owns and operates a chain of retail stores in different formats, such as supermarkets, apparel shops, restaurants, discount stores, drugstores, hypermarkets, and warehouse clubs. During FY2016, the company recorded a revenue of more than USD 482 billion.
Key products: Athletic shoes, Cleats, Sneakers, Boots, Hoodies and sweatshirts, Jackets and vests, Sports bras, Swimsuits, and Shorts.
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