Key vendors to increase their sales by introducing tracking technology in their equipment
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global mixed martial arts equipment market in their latest research report. This report also lists nine other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of MMA equipment to individual consumers.
- Gloves: This is used to protect the hands, the knuckles, and wrists of the participants and it helps reduce the impact of punches and strikes on the opponents.
- Protective gears: This includes hand wraps, shin-instep pads, knee pads, chest pads for women, groin protector for men, and mouth guards.
This Technavio report, under outdoor gear vertical, is based on the synthesis, analysis, and interpretation of information about the global mixed martial arts equipment market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The competition in the market is very intense and is maintained by the established players in the market. The market is still expanding, and the companies in the market are focusing on developing their businesses to new regions that include the Americas and APAC. The vendors are investing in the research and development of technology and product innovations to sustain the competition in the market. The introduction of advanced and innovative products like lightweight gloves for women and headgear will help the companies to attract a large consumer base and increase their profitability. The vendors are using raw materials like polyurethane, nylon, plastic, carbon fiber, and leather to introduce lightweight and superior equipment in the market.
“The vendors in the market are launching equipment enabled with tracking technology for various mixed material arts and combat sports. These devices track and enhance the player’s performance by identifying the areas of improvement. The tracking technology provides real-time training stats such as power, speed, the number of punches thrown, and punch type. Moreover, the companies are launching wearable fitness sensor technology, which sends instant data like speed, force, and some punches were thrown. These sensors also provide statistical data like punch calculations and type recognition, force, and count calculations that help players track and measure their training routine,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on outdoor gear.
Top five vendors in the mixed martial arts equipment market space
Adidas
The company designs, manufactures, and markets athletic and sports lifestyle products across the world. Recently, the company launched Speed 100 Boxing Gloves, Speed 300 Boxing Gloves, and Speed Headguard.
Century Martial Arts
Century Martial Arts are one of the first martial arts equipment companies that created its website for selling products, and it also offers customized products, as per their customer’s specifications. In recent times, the company partnered with American Top Team (ATT) co-founder Ricardo Liborio to become the official equipment and apparel provider.
Everlast Worldwide
The company became the leader in the women’s MMA gloves segment and launched its brand EverCool in 2016. These gloves are affordable and reliable products on the market. Recently, it launched #TeamEverlast, a highly-integrated brand experience that showcases the best athletes, trainers, and fights sports experts.
Hayabusa Fightwear
The company is a martial arts equipment manufacturer, which offers equipment for Muay Thai, Jiu-Jitsu, karate, and kickboxing. It also manufactures performance apparel, performance equipment, and training equipment.
Twins Special
Twins Special produces, sells, and exports Thai boxing gear and equipment and is currently the leading exporter of Thai boxing gear globally. In recent times, its gloves have been recognized by the AIBA Technical University, Berlin, Germany, to be of outstanding equality.
Other prominent vendors in this market include BAD BOY, Combat Sports International, Fairtex, King Professional, REVGEAR, Ringside, Rival Boxing Gear, Venum Store, and Windy Fightgear.
A more detailed analysis is available in the Technavio report, Global Mixed Martial Arts Equipment Market 2016-2020.Technavio also customizes reports by other regions and specific segments upon request.
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