Key vendors to take into account demographic trends for product innovation.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global macadamia market in their latest research report. This report also lists seven other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The growth of the global macadamia market is driven primarily by the rise in number of health-conscious consumers across the globe. The market is subject to rapidly changing consumer demands and preferences and is likely to be affected by regional, national, and local economic conditions and demographic trends. The market is highly concentrated as there are very few players operating in the market space. Vendors compete in terms of price, quality, reputation, variety, and taste. Each company varies in size and has distinctive competencies and produces different products using macadamias.
According to Manjunath Reddy, a lead analyst at Technavio for research on food, “Economic development will lead to improved living standards, increased per capita household incomes, and altered spending patterns and lifestyles across the globe during the forecast period. This is expected to work in favor of manufacturers in the global macadamia market.”
Top five vendors in the macadamia market space:
Hamakua Macadamia Nut Company
Hamakua Macadamia Nut Company grows, processes, and markets macadamia nuts. It produces a wide range of products such as macadamia nuts, chocolates and confections, cooking oils, honey, cookies, gourmet coffee, and others. The company has its own farm and purchases macadamias from independent growers. It uses the shells to create energy and uses this energy to dry nuts in the plant. It follows sustainable energy practices and is looking for ways to convert this energy into electricity.
Key products: Unsalted Macadamia Nuts, Salted Macadamia Nuts, Black Peppah Macadamia Nuts, Butter Garlic & Herbs Macadamia Nuts, Chilli Peppah Macadamia Nuts, Honey Mustard Macadamia Nuts, Hula Jalapeno Macadamia Nuts, Island Onion Macadamia Nuts, Lightly Salted Macadamia Nuts, Macadamia Nuts Flavored with Kikkoman Soy Sauce, Spam Flavored Macadamia Nuts, Wasabi Macadamia Nuts, and Glazed Macadamia Nuts.
MacFarms harvests, roasts, and packs macadamia. The company produces nuts as well as purchases them from independent growers. It provides macadamia in roasted form and also as an ingredient for the confectionary manufacturing industry and for retailing purpose.
Key products: Milk Chocolate Macadamias, Honey Roasted Macadamias, Dry Roasted with Sea Salt, and Kona Dark Chocolate Macadamias.
Mauna Loa Macadamia Nut
Mauna Loa Macadamia Nut engages in the production and sales of macadamia nuts. The company is a leading manufacturer of macadamia snack products. The company’s products are available throughout the United States and selected international markets. In March 2015, Hawaiian Host acquired Mauna Loa Macadamia Nut from The Hershey Company and now operates it as its subsidiary.
Key products: Roasted Salted, Roasted Unsalted, Honey Roasted, Maui Onion & Garlic, Kona Coffee Glaze, Butter Candy Glaze, Deluxe Whole Mac Milk Chocolate, Milk Chocolate, Milk Chocolate Coconut, Milk Chocolate Coffee, and Dark Chocolate.
NAMBUCCA MACNUTS is a macadamia nut co-operative based in Australia. It produces quality macadamia nuts, oil, and other value-added macadamia products. The company is a key player in the Australian industry, and it processes macadamias from Nambucca Valley districts and elsewhere. Individual representatives from the board and management are involved in each step of the production, processing, and distribution of the company’s nuts.
Key products: Roasted salted, Roasted unsalted, Honey roasted, Mexican chilli, Bush spices, Italian herb, Wasabi, Abalone, Plain kernel pieces, Gourmet, and ORGANIC kernel.
Wondaree Macadamia Nuts
WONDAREE MACADAMIA NUTS produces and supplies quality nuts to the market. The company makes use of attractive packaging for its products; the color scheme of the packaging is intended to re-create the product image to demonstrate organic and personalized ethos.
Key products: NATURAL, ROASTED SALT, WASABI, SMOKED, SOUR CREAM, HONEY ROASTED, BITS N PIECES, and MEAL.
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