Key vendors are using different materials for orthodontics to increase their sales strategically
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global invisible orthodontics market in their latest research report. This report also lists 13 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales different type of invisible orthodontics.
- Clear aligners: The aligners are made of a clear plastic, elastic thermoplastic material, and have an optimal wear time to 14 hours per day and resistant to prolonged exposure to moisture, heat, and enzymes of the oral cavity.
- Ceramic braces: Ceramic braces provide high durability, color stability, more resistance to wear and tear and deformation, and a superior aesthetic appearance.
This Technavio report, under orthopedics and general medical devices vertical, is based on the synthesis, analysis, and interpretation of information about the global invisible orthodontics market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
There are several regional and international players present in the market. Various key players are acquiring smaller vendors in the market to consolidate their market position which in turn, is intensifying the competition in the market. The manufacturers are concentrating on technological advancements and product upgrades to increase their consumer base in the market. Some of the companies are also investing in infrastructure, resources, and operational initiatives to sustain the competition in the market. The manufacturers are forming strategic agreements and collaborations to streamline and strengthen their marketing operations. Vendors will focus on innovative strategies and introduce a broad portfolio of products to improve their brand recognition during the forecast period.
“Dentists are using social media as a marketing tool to gather a larger patient pool and attract new patients. They are using this medium to increase awareness about dental procedures and conditions like routine cleanings, mini implants, and bruxism. These platforms are an instant, direct, and cost-effective medium for marketing dental services and offer a more personalized connectivity with potential patients,” says Barath Palada, a lead analyst at Technavio for research on orthopedics and general medical devices.
Top five vendors in the invisible orthodontics market space
3M
The company offers its orthodontic products through its subsidiary 3M Unitek. 3M’s patented technology enables the coloring of unshaded ceramics by color-matching dental restorations to the normal color of patients’ teeth. Recently, the company announced the launch of AlastiK lingual ligatures for the Incognito Appliance System.
Some key products: Incognito appliance system, Clarity SL self-ligating appliance system, Clarity ADVANCED ceramic brackets, Victory Series bands, etc.
Align Technology
Align Technology’s core activities are in the field of healthcare, and it offers innovative and advanced medical devices and efficient solutions for dental practices, clinics, and laboratories. Its technology focuses on optimizing treatment workflow and patient communication with the help of its products and is attempting to create modern dental practice platforms. In recent times, it launched a new product policy “Additional Aligners at no Charge” allowing doctors to demand additional aligners for further treatment.
Some key products: Invisalign Full, Invisalign Teen, Invisalign Assist, Invisalign Express 10, etc.
ClearCorrect
The company offers a product with an advanced system of clear aligner therapy that uses the latest digital technologies, design, and clinical approaches. These products help to treat various types of malocclusion, ranging from simple to advanced extraction and surgical cases. Recently, the company announced its victory with the Federal Circuit that was filed in the US Court by Align Technology.
Key products: ClearCorrect
DENTSPLY Sirona
The company offers its products through its dental consumables, endodontic, and dental laboratory businesses segment. It offers a range of self-ligating brackets, twin aesthetic brackets, and bands. In recent times, the company entered an agreement with relevant works council in Germany to proceed with the restructuring of its laboratory business that lays emphasis on prosthetic materials while exiting portions of the lab equipment and fabrication businesses.
Some key products: MTM clear aligner, Self-ligating brackets, In-Ovation R, In-Ovation C, In-Ovation L, etc.
Ormco
The company provides the Damon System products, lightforce arch wires, passive self-ligating brackets, and minimally invasive treatment protocols for dental care providers. It provides patient-specific brackets, computer-assisted bracket placement, and custom wires to eliminate time-consuming adjustments in dental treatments. Recently, the company announced the opening of registration for the Forum 2015, the largest privately-sponsored orthodontic event in the world.
Some key products: Insignia Clearguide express, Simpli5, Damon Clear 2, Damon 3, etc.
Other prominent vendors in the market are American Orthodontics, BioMers, ClearPath Orthodontics, DB Orthodontics, G&H Orthodontics, Great Lakes Orthodontics, Henry Schein Dental, Ortho Organizers, Orthocaps, Rocky Mountain Orthodontics, RXaligners, Sensu, and TP Orthodontics.
A more detailed analysis is available in the Technavio report, Global Invisible Orthodontics Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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