Key vendors to focus on improving their geographical presence
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has identified the top five vendors for the global interactive response systems market in their latest research report. This report also lists eight other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from schools and higher education institutions from the following segments:
- Devices
- Technology
This Technavio report, under the education technology vertical, is based on the synthesis, analysis, and interpretation of information about the global interactive response systems market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for interactive response systems is still at a nascent stage. As a result, the market is characterized by the presence of a few global vendors who dominate the global market space. The market comprises of well-diversified international and regional vendors. Some of the leading players in the market space are solely focused on the manufacture of interactive response systems. Based on geography, vendors are mostly located in North America, especially the US. Vendors are currently increasing their presence in APAC and other emerging nations. There is bright scope for revenue generation owing to the sizeable customer base present in these regions.
“More and more educational institutions are giving prominence to m-learning as it helps them deliver e-learning course materials to handheld device of students or to facilitate blended learning. In the K-12 and higher education segments, institutions are encouraging e-reading leading to a surge in digital publications. With the widespread use of smartphones and increased growth in e-readers and tablets, m-learning is being widely adopted by educational institutions as an effective and convenient e-learning solution to deliver up-to-date information to end-users,” says Abhay Sinha, a lead analyst at Technavio for education technology.
Top five vendors in the interactive response systems market space
Dell
Dell is a provider of client computing devices, servers for enterprise customers, and networking solutions. It also offers peripherals that include monitors, printers, and projectors. In the global market for interactive response systems, the company offers a variety of solutions for the K-12 and higher education segment, including solutions for collaboration, data management, digital content creation, instructional technology, lecture capture, learning platforms, mobile, learning, and online assessment. The company offers two options in student response systems, including student response devices/ clickers and software, which can be installed on Dell’s systems, using Intel technology.
Macmillan Learning
Macmillan Learning provides world-class education content through its pioneering and interactive tools. The company offers a wide variety of products including e-books, Fliplt, LaunchPad, LearningCurve, Sapling Learning to educators, researchers, administrators, and developers. In 2005, the company acquired i>clickers, a leading vendor of interactive, responsive system devices and technology. The company’s recent initiatives include the addition of its sales operations in the Middle East, Australia, New Zealand, Northern Europe, and the UK. The company’s focus on geographic expansions will continue in 2015 and 2016, with a major focus on exploring additional partnership opportunities with channel partners.
Option Technologies International
Option Technologies offers computer-based tools such as audience response software to provide real-time group interaction and feedback. The company offers interactive audience response systems, supplemental tools, and add-on modules for audience involved needs.
Promethean World
Promethean World offers interactive learning technology for the education market. The solutions include interactive display systems (ActivBoard, ActivTable, and ActivPanel), student response systems (ActiVote and ActivExpression), and specialized teaching software (ActivInspire, ActivEngage and ClassFlow). The company is a significant player in the global interactive display market. Promethean World also dominates student response devices. Promethean Planet is the largest interactive whiteboard community with more than two million members as of December 2014.
Turning Technologies
Turning Technologies provides instructional, assessment delivery, and data collection solutions for learning environments. It offers response devices to K-12 schools, universities, and businesses worldwide. For the education segment, it offers assessment software, response devices, polling devices, and whiteboards.
Other prominent vendors in this market include Elmo, KP1, LLaborate, BOXLIGHT, QOMO, Qwizdom, SMART Technologies, and Top Hat.
A more detailed analysis is available in the Technavio report, Global Interactive Response Systems Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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