Key vendors to focus on product innovation to gain market shares
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global hair serum market in their latest research report. This report also lists five other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of hair serum to individual customers.
This Technavio report, under the cosmetics and toiletry vertical, is based on the synthesis, analysis, and interpretation of information about the global hair serum market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for hair serums is dominated by established vendors. The vendors in the global hair serum market are focusing on the development of new formulations targeted specifically at various hair related issues. The adoption of hair serums is slow, especially developing nations, due to limited awareness and high price range of specialized products. The need for habitual changes is yet another factor that is slowing down the adoption of hair serums among consumers. The key players in the market retain their market presence by offering a wide range of product lines and globally accepted beauty brands.
“The demand for scalp serums is on the rise in the global market. Even though women account for a majority share of the demand, increasing scalp and hair-related problems are attracting male customers. Scalp serums are also popular among the aging population, as they can be used on the scalp that lacks resilience and moisture, owing to advancing age. ReviveScalp Rejuvenating Scalp Serum Masque is an example of a scalp serum,” says Brijesh Kumar Choubey, a lead analyst at Technavio for cosmetics and toiletry.
Top five vendors in the hair serum market space
Henkel
Henkel engages in beauty care, laundry, and home care businesses. The company sells its products through supermarkets, large-scale mass merchandisers and hypermarkets, discount stores, wholesalers and distributors, and online retailers. As of December 2015, Henkel had a presence in Australia, China, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Thailand, South Africa, Saudi-Arabia, Kenya, Jordan, Argentina, Brazil, Colombia, Chile, Canada, the US, Austria, Germany, Belarus, France, the UK, among others. In FY2015, the company reported a revenue of around $20 billion.
Key products: Schwarzkopf Spa Essence Anti-Dandruff Serum and Schwarzkopf Professional OSiS Plus Magic Finish Anti-Frizz Shine Serum.
Kao
Kao is a leading manufacturer of consumer products. The company’s R&D focuses on improving its products and developing new technologies. Its strong focus on R&D enables it to meet the quality and manufacturing standards. The company holds nearly 16,500 patents. For FY2015, the company reported a total revenue of almost $13 billion.
Key products: John Frieda Frizz-Ease Hair Serum Extra Strength, John Frieda Frizz-Ease Serum Original Formula, Goldwell Kerasilk Sealing Serum, Goldwell Moisture Definition Hair Tip Serum Intense, Goldwell Color Definition Leave-in Serum, Goldwell Dual Senses Rich Repair Leave-in Serum, Goldwell Curl Definition Curl Stabilizer Serum, and KMS California Polishing Serum.
L’Oréal
L’Oréal is a manufacturer of cosmetic products for both, women and men. The company has its own research team and develops major active ingredients. One of the strengths of the innovative strategy is that L’Oréal’s researchers use synthetic chemistry and biotechnologies. L’Oréal has a market presence across 130 countries around the world. In FY2015, it reported a total revenue of around $28 billion.
Key products: Kérastase Elixir Ultime BI-Phase Spray Oil, Kérastase Resistance Fibre Architecte, Matrix Biolage 6 in 1 Smooth Proof Deep Smoothening Serum, Matrix Biolage SmoothProof Anti-Frizz Serum, and Garnier Fruits Long and Strong Serum.
P&G
P&G’s offerings include consumer products that are sold through high-frequency stores, e-commerce platforms, grocery stores, membership club stores, drugstores, mass merchandisers, and department stores. The company operates its business in more than 80 countries and sells its products in over 180 countries. In FY2015, the company reported a revenue of more than $76billion.
Key products: Wella Elements hair strengthening Serum, Wella Brilliance Colour protection serum Herbal Essence Moroccan me a miracle 7 in 1 serum, and Wella Professional Resist Strengthening serum for vulnerable hair.
Unilever
The company is involved in the food and beverage industry, household cleaning, and personal care product markets. Unilever develops its products and updates its offerings according to meet specific requirements of consumers. It has research laboratories in the US, the UK, the Netherlands, India, and China. The company’s hair care category is leading in Brazil, India, Indonesia, Thailand, and Turkey. In 2015, it reported a revenue of more than $59 billion.
Key products: 3x Dove Hair Therapy Damage Solution Hair Fall Rescue Serum, Advanced Hair Series Quench Absolute Crème Serum, Sunsilk Damage Repair-Reconstruction Serum, and Bead Head Control Freak Serum.
Other prominent vendors in this market include Amka Products, Avon, Fantasia, Giovanni Cosmetics, and Mirta de Perales.
A more detailed analysis is available in the Technavio report, Global Hair Serum Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Global Hair and Body Mist Market 2016-2020
- Global Hair Spray Market 2016-2020
- Global Professional Hair Care Market 2015-2019
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