Key vendors to create brand and product awareness through sponsorship deals
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global field hockey equipment market in their latest research report. This report also lists ten other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of different types of field hockey equipment to individual consumers, clubs, and sports organizers.
This Technavio report, under the outdoor gear vertical, is based on the synthesis, analysis, and interpretation of information about the global field hockey equipment market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for field hockey equipment is dominated by a few established vendors. During 2015, the top vendors in the market alone accounted for around 65% of the overall market revenue. As the sport becomes increasingly sought-after in North America and some parts of Asia and Europe, there will be scope for new players to enter the market space. Several vendors are focusing on expanding their businesses to new geographical regions across the globe. Sponsorship deals with top players and teams who play in major tournaments, such as hockey world championships and the Olympics, are some of the key strategies vendors used to create brand and product awareness and expand their consumer base.
“The field hockey equipment has been undergoing a lot of transformation with respect to innovation. The introduction of lightweight sticks made of carbon fiber, glass fiber, and aramid is one such innovation. A lightweight stick helps the player move faster and weight less than 21 oz. Another recent advancement is the increasing adoption of the carbon nanotube in the sticks. The use of carbon nanotube enhances the energy transfer between the stick and the ball as well as makes the bat light weight,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on outdoor gear.
Top five vendors in the field hockey equipment market space
Adidas
Adidas, along with its subsidiaries, engages in the design, manufacture, and marketing of athletic and sports lifestyle products across the world. The company primarily operates through three key business segments which include footwear, apparel, and hardware. The company is one of the biggest hockey stick manufacturers, and it is this brand’s hockey sticks that are the most used by players across the world. Its share in the hockey turf shoes remains the biggest.
Key products: Gloves, Shin guards, Shoes, and Sticks.
Grays
Grays is involved in the production of netball, hockey, cricket, and rugby equipment. The company owns the brands Gray-Nicolls, which is popular for its cricket equipment; Steeden, which is popular for its rugby league balls; and Gilbert, the official ball supplier of the domestic rugby leagues of England and France, as well as the official ball supplier of the 2015 Rugby World Cup. The company was one of the first field hockey stick brands to produce a fully composite stick. Grays offers sticks, balls, protective gear, and training equipment for field hockey.
Key products: Abdomen guards, Body armor, Elbow protectors, Mouth guards, and Sticks.
Gryphon Hockey
Gryphon hockey is one of the leading producers of hockey equipment. The company is also the third hockey stick brand most used by international players every year. It offers one of the largest ranges of hockey sticks, which includes Tour, Taboo, Chrome, and Essentials as top ranges among its product offerings.
Key products: Kickers, Leg guards, Helmets, Smocks, and Shine guards.
OBO
OBO accounts for over 70% of the global goalie equipment market, which makes it the biggest manufacturer for goalie market. OBO exports goalie equipment worth around $4 million every year to 62 countries, which have around 70,000 goalies in total. The company also makes the most expensive sticks and protective gear for goalies. The company targets its customers through products that categorized into four ranges – Robo range, Cloud range, Yahoo range, and Ogo range.
Key products: Throat protectors, Sticks, Face protectors, Groin protectors, and Kickers.
TK Hockey
TK Hockey is one of the pioneers in making technological advances in hockey sticks by experimenting with the use of new glass fiber and polyester materials in the sticks. Besides sticks, the company also offers protective gear, balls, shoes, and goalie gear. TK Hockey uses different technologies for all ranges of hockey sticks which include the Platinum range, the Synergy range, the Trilium range, and the Mulberry range.
Key products: Face masks, Gloves, Shin Guards, and Helmets.
Other prominent vendors in this market include ATLAS Hockey, Dita, JDH, Kookaburra, MALIK, Mazon Hockey, Osaka Hockey, PRINCESS SPORTSGEAR, Ritual Hockey, and STX.
A more detailed analysis is available in the Technavio report, Global Field Hockey Equipment Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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