Global market to witness high growth in developed economies, especially Western Europe and North America
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global face oils market in their latest research report. This report also lists 24 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail and salon sales of face oil products to individual customers in the global market.
This Technavio report, under the cosmetics and toiletry vertical, is based on the synthesis, analysis, and interpretation of information about the global face oils market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for face oils is characterized by the presence of both, regional and international players. Players in the market compete on the basis of product offerings and brand recognition. The intense level of competition also extends to factors such as product value addition, multifunctional characteristics, as well as pricing strategies. Key vendors in the market space are losing retail shelf-space, particularly in upmarket department stores, to niche brands and small players in the premium beauty category. This has been especially evident with the growing demand for organic and herbal beauty products made by players that cater to specific product segments.
“The increasing adoption of dropper bottles is a trend that is currently gaining traction in the global market space for face oils. This trend is already prominent in the Asian and African markets. The rising demand for solution-oriented products and convenience and efficacy is fueling the adoption of dropper bottles for packaging face oils globally. Their widespread adoption is also influenced by their ability to offer a precise, and controlled dosage. In 2014, Yonwoo/PKG developed the auto-loading dropper with L’Oréal Génefique. It also launched the airless dropper that loads automatically from an airless system, reducing the chances of contamination,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on cosmetics and toiletry.
Top five vendors in the face oils market space
Beiersdorf
Beiersdorf engages in the production and commercialization of personal care products including body and skin care products. The company also provides self-adhesive products and system solutions to various industries, craft businesses, and consumers. Beiersdorf operates as a subsidiary of maxingvest. The company has more than 150 affiliates with operations in Europe, the Americas, Asia, Australia, and Africa.
Key products: Anti-aging beauty oils and Face moisturizing oils.
Estée Lauder
Estée Lauder is a manufacturer and marketer of skin care, fragrance, makeup, and hair care products. The company sells the products of brands like Estée Lauder, La Mer, Origins, Aramis, Bobbi Brown, MAC, Clinique, and Aveda. It also has licenses to sell fragrance and cosmetics brands such as Tommy Hilfiger, Michael Kors, Donna Karan, Tom Ford, Coach, and Tory Burch. In February 2016, Estée Lauder acquired By Kilian, a Paris-based luxury fragrance brand. The company sells products from 14 of its brands directly to online consumers through approximately 120 e-commerce and m-commerce sites.
Key products: Anti-aging beauty oils, Facial cleansing oils, Face moisturizing oils, and Pre-shave oils.
L’Oréal
L’Oréal is a leading manufacturer of cosmetic products in the global market. The company operates in 130 countries worldwide. In FY2015, it reported total revenue of around $28 billion.
Key products: Anti-aging beauty oils, Facial cleansing oils, and Face moisturizing oils.
Procter & Gamble (P&G)
P&G sells consumer products through high-frequency stores, grocery stores, e-commerce platforms, membership club stores, department stores, drugstores, and mass merchandisers. In FY2015, the company reported a revenue of more than $76 billion. The company operates its business in more than 80 countries across the globe and sells its products in more than 180 countries.
Key products: Anti-aging beauty oils, Facial cleansing oils, Face moisturizing oils, and Pre-shave oils.
Shiseido
Shiseido is a manufacturer and marketer of cosmetics, accessories for cosmetic products, and toiletries worldwide. It also offers healthcare products and over-the-counter drugs. As of FY2015, the company had a reported revenue of around 7 billion. In July 2016, Shiseido acquired Gurwitch Products, a marketer of skincare and cosmetics brands in the global market.
Key products: Anti-aging beauty oils, Facial cleansing oils, Face moisturizing oils, and Pre-shave oils.
Other prominent vendors in this market include Amway, Avon Products, Burberry, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Markwins Beauty Products, Mary Kay, O Boticário, Revlon, Tom’s of Maine, TONI&GUY, Unilever, World Hair Cosmetics.
A more detailed analysis is available in the Technavio report, Global Face Oils Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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