The global digital analytics market was valued at around $6 billion and is anticipated to reach revenues of close to $16 billion by 2021
Procurement market intelligence analysts have announced the top five leading suppliers for the digital analytics in their latest research report. The Americas had the highest market share in 2016 due to the extensive use of digital devices such as mobiles and tablets. The increasing use of the digital analytics tools in this region to mine through large volumes of customer data will add to the revenues in the market during the forecast period.
This category spend intelligence report is based on the synthesis, analysis, and interpretation of information about the global digital analytics market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
Click here to request a free sample of this report
Competitive vendor landscape
The vendors are introducing visual dashboards and reports leading to an easy analysis of complex data sets. These solutions help organizations towards improvement in business performance via retargeted marketing campaigns to produce the desired results. The suppliers in the digital analytics market are investing in green buildings that use recyclable materials for construction and optimize space usage to promote a sustainable environment and contribute to waste reduction. The companies are focusing on providing robust real-time analytics that helps businesses take immediate action, make necessary adjustments, fixes, and enhancements. Such initiatives and efforts will help the vendors expand their customer base.
“The leading suppliers in the market are developing proprietary solutions to attract clientele and offer better ROI. The innovation in technology is helping the vendors to offer analytics solutions that provide real-time data analysis and enhanced features such as journey analytics. The companies are focusing on developing tools and modules to enhance the process of obtaining insights from large and complex data sets. These tools include visual dashboards, customized report generation setups, and easy, accessible platforms that are intuitive and user-friendly,” According to Angad Singh, a category specialist at Technavio.
For report customization, click here
Top five suppliers in the air travel services market space
ADOBE
The company designs digital analytics solutions and offers solutions to clients across the retail, financial services, technology, travel, and media and entertainment industries. Recently, the company acquired the Digital Analytix Enterprise platform to help expand its reach in Europe and gain a foothold in the enterprise media and entertainment vertical.
Key services of Adobe include mobile app analytics, ad hoc analysis, real-time automation, marketing intelligence, attribution, cross-channel analysis, and interactive visualization.
Google offers an integrated data and marketing analytics platform with native integrations with Google products and third-party integrations with CRMs and ESPs via API. In recent times, the company launched the Analytics Premium in 2011, an enterprise-level analytics solution that was rebranded in 2016 and is known as Google Analytics 360.
Key services of Google include tagging, Site Optimization, Market Research, Attribution, and Audience measurement.
SAS
The company offers the web and mobile analytics solutions via a unified platform through integration with other products in the SAS Intelligence suite. It offers two cloud-based platforms that include SAS 360 Discover that analyzes the web and mobile digital interactions and SAS 360 Engage that helps create digital customer journeys for offer optimization.
Key services of SAS include forecasting, text analytics, optimization and simulation, cloud analytics, customer intelligence, and visual analytics.
IBM
The company offers a cloud-based platform for real-time digital analytics, data monitoring, and comparative benchmarking. These solutions cater to mid-level and enterprise-level marketers in the financial services, retail, telecommunications, travel, and hospitality sectors.
Key services of IBM include customer intelligence, tag management, real-time data analysis, attribution, and cross-device tracking.
Oracle
Oracle offers a cloud marketing tools that measures and analyzes website and social media traffic, along with cross-channel measurement and customer engagement. A tool called Oracle Social Listening provides social media monitoring of approximately 700 million daily messages using LSA.
Key services of Oracle include data management platform, cross-channel tracking, testing and optimization, social marketing, and marketing automation.
A more detailed analysis is available in the procurement market intelligence report titled, ‘Global Digital Analytics – Procurement Market Intelligence Report 2017-2021’.
