Key vendors to strategically increase their sales through the use of animation and motion graphics
Procurement market intelligence analysts have announced the top five leading suppliers for the design agencies in their latest research report. The increase in marketing budgets of buyers will make the Americas the largest region for the global market. The growing demand for unique designs is one of the primary factors driving the market in this region
This category spend intelligence report is based on the synthesis, analysis, and interpretation of information about the global air travel services market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The suppliers in the market are investing in the integration of technologies to enhance brand reputation, implementing sustainability measures to minimize carbon footprint, and improving sales. The vendors are also offering 3D visualization products that are encouraging buyers to outsource their design process to third-party service providers. The players in the market are designing products that help buyers with cost savings and enhances category management with value benefits. The various agencies in the market are also providing advanced software programs and tools to achieve operational efficiency and develop unique designs and will help them remain competitive in the market. Moreover, a majority of the vendors in the market are also focusing on machine-learning techniques like computer vision, which helps create responsive designs resulting in a bigger consumer base.
According to Angad Singh, a procurement specialist at Technavio, “The suppliers in the market are launching 3D and 2D hybrid models that provide more graphic, style, and illustration options to the end-users. Such models will initiate the increasing use of animation and motion graphics in the global designing market. The vendors in the market are also offering visualization products that increase audience engagement and simplifies complex messages resulting in enhanced audience engagement.”
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Top five suppliers in the design agencies market space
Pentagram
Pentagram’s service portfolio includes solutions ranging from architecture to websites and all graphic designing-related services. The company is known for its pro bono work for non-profit organizations and won the “DNA Award” in 2008 from the President’s Council on Service and Civic Participation.
Key services of Pentagram include architecture and interiors, branding and identities, editorial design, motion graphics, naming, packaging, and posters.
Landor Associates
Landor Associates is known for developing agile brands and has expertise in various segments including brand architecture, strategy and positioning, and interactive and media design. Recently, the company four Cannes Lions awards at the Cannes Lions International Festival of Creativity for its design services for brands such as 20/80, Dark London, and ITV2.
Key services of Landor Associates are Strategy and positioning, brand architecture, naming and verbal identity, experiences, and environment, brand engagement, and interactive and media design.
Sagmeister & Walsh
Sagmeister & Walsh designs and creates identities, books, and commercials for clients across the corporate, arts, music, editorial and publishing, and non-profit sectors. In recent times, the company won the Type Directors Club Award for its work on Aizone Campaign, Barneys x Jay-Z Packaging, and The Jewish Museum Identity.
Key services of Sagmeister & Walsh include identity, naming, packaging, signage, event design, and branding and advertising.
IDEO
IDEO designs products, services, and environments using design thinking methodology and offers services to the education, energy, food and beverages, media and entertainment, consumer electronics and healthcare services sectors.
Key services of IDEO are product designing, branding, experiences and environment, interactive and media design, and architecture design.
Studio Dumbar
Studio Dumbar is known for its diversity in terms of having different nationalities and cultures in the team and a wide range of clients, from business and government to cultural and non-profit. Recently, the company won the Award of Excellence for the project to create an identity for Mauritshuis, a royal picture gallery.
Key services of Studio Dumbar include visual branding, online branding, editorial design, and naming.
A more detailed analysis is available in the procurement market intelligence report titled, ‘Global Design Agencies – Procurement Market Intelligence Report 2016-2020’.
