Key vendors to strategically increase investment to avoid low margins in the autonomy era

Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global AVDP market in their latest research report. This report also lists 8 other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.

To identify the top vendors, Technavio’s market research analysts have considered a combination of top down and bottom up approaches, wherein our in-house databases have been used.

This Technavio report, under automotive electronics vertical, is based on the synthesis, analysis, and interpretation of information about the global AVDP market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.

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Competitive vendor landscape

The key vendors in the market have been compared based on three platforms including product, product review, company expertise review and rank. It is expected that these platforms will evolve over the next 3-5 years, and the current growth momentum in the autonomy space is expected to allow all three of them to survive till the end of the forecast period. However, an aggressive approach by a non-industry player like Intel can impact either of these players, except perhaps NXP, since its already in the Qualcomm portfolio.

“Some major vendors are expected to the enter the AVDP industry mainly because of the large amounts invested by these vendors in the industry. Few of them are expected to have a significant impact on the industry during the forecast period. Some suppliers need to increase their investments in the autonomous vehicle industry as many of them may witness low margins in the autonomy era,” says Siddarth Jaiswal, a lead analyst at Technavio for research on automotive electronics.

Top five vendors in the AVDP market space

NVIDIA

NVIDIA Automotive has positioned itself as an end-to-end solution provider in the AVDP space. With its wide suite of products, the company is expected to give automotive ecosystem players the tools to develop artificial intelligence (AI) suites for self-driving vehicles. NVIDIA’s end-to-end approach includes the development of an AI computing architecture, which is expected to aid developers in training deep neural networks in the data center.

Key products: DRIVE PX 2, DriveWorks, and DGX-1

NXP Semiconductors (Qualcomm)

NXP Semiconductors designs and manufactures semiconductors, specifically for secure identification, automotive, and digital networking companies. NXP’s AVDP offering leverages NXP’s BlueBox engine and uses NXP silicon and software solutions at each ADAS node. The components of this new AVDP include the BlueBox CPU/ECU/MCU, a radar, LiDAR, and machine-vision related components. There also exists an on-board secure V2X communication system.

Key products: ADAS & autonomous driving, Secure vehicle architecture, Infotainment, and Instrument clusters.

STMicroelectronics/Mobileye

Both STM and Mobileye have been involved in the automotive SoC (system on chips) market for ADAS and autonomy. As a manufacturing, designing, and R&D partner to Mobileye, STM is expected to support the system’s physical implementation, memory, and high-speed interfaces, and system-in-package design to ensure that it meets the highest automotive standards. STM is also expected to contribute substantially to the safety and security architecture of the chip.

Key products: EyeQ5

QNX Software Systems Limited: Software platform vendor

QNX Software Systems Limited, is a subsidiary of BlackBerry, announced the launch of the QNX Platform for ADAS. The system has been designed for scalability and is expected to enable a host of functions ranging from informational ADAS to sensor fusion systems.

Key products: QNX OS

Elektrobit (Continental): Software platform vendor

Elektrobit (EB), a wholly-owned and independent subsidiary of Continental, is a global supplier of embedded solutions, cloud computing, and services for the automotive industry. EB offers software solutions for connected car infrastructure, human machine interface (HMI) technologies, navigation, driver assistance, electronic control units (ECUs), and software engineering services.

Key products: EB Robinos

Other prominent vendors in this market include Intel, Qualcomm, AutonomouStuff, Harbrick, Pi Innovo, Routescene, SwiftNav, and IBM.

A more detailed analysis is available in the Technavio report, ‘Global AVDP Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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