Automotive manufacturers in the market to focus on connected car technology
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global automotive infotainment market in their latest research report. This report also lists eight other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the unit sales of automotive infotainment systems across all regions.
This Technavio report, under the automotive electronics vertical, is based on the synthesis, analysis, and interpretation of information about the global automotive infotainment market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for automotive infotainment is highly competitive and fragmented in nature due to the presence of several vendors in the market space. The competition in the market is expected to intensify in tandem with the growing competition among automobile manufacturers who are leveraging OS or software to create product differentiation. Furthermore, the increasing integration of smartphones with vehicles has enhanced the overall driving experience for both, passengers and drivers. The increasing popularity of the connected car technology among automobile manufacturers is also expected to reflect positively on the growth of the global automotive infotainment market during the forecast period.
“The adoption of thin client or web-based applications in the global automotive infotainment market is on the rise. Thin client or web-based applications use a renderer, like an Internet browser, to avail the services of the application. Unlike conventional applications that need to be installed on the device for access, thin client applications can be accessed directly through the browser. This makes it possible to access applications using the infotainment system in the automobile and hence, reduces the dependency on smartphones to access the application,” says Siddarth Jaiswal, a lead analyst at Technavio for automotive electronics.
Top five vendors in the automotive infotainment market space
Alpine Electronics
Alpine Electronics engages in the development, manufacture, and sales of audio products for automobiles and information and communications products. Alpine Electronics is a part of the Alps Group and operates under its parent company, Alps Electric. Some of the company’s subsidiaries include Alpine Electronics of America, Alpine Electronics R&D Europe, Alpine Electronics of Australia, Alpine Precision, and Alpine Business Service. The company operates through two key business segments – information and communication products and audio products.
Key products: Navigation systems and Audio/visual (AV) systems.
Continental
Continental is one of the world’s largest automotive manufacturing companies. The company develops, manufactures, and sells passenger cars, light trucks, industrial tires, and other related products. The company also specializes in tachographs, brake systems, tires, automotive safety, powertrain components, chassis components, and other parts used in the automotive and transportation industries. Continental primarily engages in the production of soft rubber products, rubberized fabrics, and solid tires for carriages and bicycles.
Key products: Multimedia platforms and RNS 510 multimedia system.
Harman International
Harman International manufactures, develops, and markets high-quality and high-fidelity audio products, lighting solutions, digitally integrated audio systems, infotainment systems, and electronic systems. The key business segments of the company include infotainment, lifestyle, professional, services, and others (through which it provides compensation, occupancy costs, and benefits for corporate employees).
Key products: MHL technology, NTG5 infotainment system, and Lexicon.
Panasonic
Panasonic is a manufacturer and distributor of electronic and electric products across the globe. The company provides business solutions such as communication solutions, security systems, professional AV, terminal solutions, document and imaging solutions, IT solutions, and recording media. It has a strong presence in North America, Latin America, EMEA, China, and Oceania. In 2015, automotive and industrial systems, which include car-use-multimedia-related equipment, electrical components, dry batteries, electronic components, lithium-ion batteries, storage batteries, electronic materials, automation controls, semiconductors, optical devices, electronic-components-mounting machines, welding equipment, and bicycles, contributed more than 34% of the company’s overall revenue.
Key products: Fender premium audio, ELS surround premium audio, and Abbey road studios premium audio.
Pioneer
Pioneer along with its subsidiaries engages in the development, manufacture, and marketing of electronic products worldwide. The company was formerly known as Pioneer Electronics. Pioneer is backed by a strong network of subsidiaries located in Japan, North America, Europe, China, and the ROW. The company has established a strong R&D base with research departments, standards and copyright management centers, and overseas research facilities. The company’s business segments include car electronics, home electronics, and others (factory automation systems, electronic devices, speaker units, and car navigation devices for mobile phones, communications equipment, flat panel displays, and automobiles).
Key products: Digital media receivers, AVIC-F80BT, AVH-4000NEX, and AVIC-X940BT.
Other prominent vendors in this market include Airbiquity, Aisin Seiki, Bosch, Clarion, Fujitsu-Ten, Garmin, JVCKENWOOD, and Visteon.
A more detailed analysis is available in the Technavio report, ‘Global Automotive Infotainment Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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