Vendors to focus on increasing sales through online platforms
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global adult store market in their latest research report. This report also lists 20 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the sales of sex toys, personal lubricants, and erotic lingerie through online and offline distribution channels.
This Technavio report, under the health and wellness vertical, is based on the synthesis, analysis, and interpretation of information about the global adult store market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global adult store market is highly fragmented in nature and is characterized by the presence of a large number of players that are privately owned and operated, selling in different product segments through both online and retail outlets. As a result of cultural changes and modernization, sex toys are sold through various distribution channels. Players in the global market for adult stores compete on the basis of price, quality, innovation, features, service, reputation, distribution, and promotion. The majority of the vendors in the market sell their products through their websites and outlet stores. Smaller, independent adult stores are shutting down because of the increasing competition from e-commerce websites that pose a huge threat in terms of financial capabilities. This also improves the market standards as poorly performing companies are forced to consolidate or exit the market space. Players in the market usually design and create prototypes of their products in the US and manufacture them in China.
“The use of sex toys for therapeutic purposes is becoming increasingly popular in the market. Some women suffer from genital conditions such as vaginal dryness, changes in firmness and elasticity of the vaginal muscles, and imbalance in hormonal levels that affect vaginal moisture. Women are also likely to lose elasticity in their vaginal walls due to excessive stretching of muscles as a result of a high number of births. Such factors may result in reduced levels of pleasure during intercourse, resulting in sexual dissatisfaction. There are a large number of vibrators and massagers available in the market, which can enhance the estrogen level and be used to relax the vaginal skin. Doctors suggest using sex toys for therapeutic purposes to relax vaginal muscles,” says Amber Chourasia, a lead analyst at Technavio for health and wellness.
Top five vendors in the adult store market space
Church & Dwight
Church & Dwight is an FMCG company that engages in the development, manufacture, and distribution of a wide range of household goods, personal care, and specialty products. The company operates through three key business segments, which include consumer domestic, consumer international, and specialty product division(SPD). The company’s Trojan brand is one of the leading condom brand in the US. This brand includes products such as Her Pleasure, Ecstasy, Twisted Pleasure, Trojan Extended Pleasure, Magnum Fire & Ice, and Trojan Charged, a condom with a sensate lubricant that has cooling, heating, and tingling properties. As of December 2015, the company generated a revenue of more than $3 billion.
Key products: Trojan Tri-Phoria multi-tip vibrating massager, Trojan Hot Spot vibrating ring, Trojan Arouses & Intensifies lubricant, and Trojan Arouses & Releases lubricant.
Doc Johnson
The company designs and manufactures hand-crafted products and adult pleasure products. Doc Johnson established its presence in global adult store market with its range of offerings. The company offers a wide range of adult products through anal toys, bondage, dildos/dongs, extra fun stuff, kits/assortments, lotions/potions/lubes, vibrators, etc. In May 2016, the company was awarded the title of Manufacturer of the Year at the AdultEX Awards.
Key products: American Bombshell – Blast Plug, Platinum – The Stretch – Large – Purple, Vivid Essentials Double Dong, and Xtend It Kit – White.
LELO
LELO is a provider of intimate lifestyle products. The company’s product portfolio includes bedroom accessories, personal massagers known as pleasure objects, massage oils, and soy massage candles. It manufactures all its products in-house and sells to over 40 international markets. LELO has offices in Stockholm, Sweden; San Jose, California, US; Sydney, Australia; and Shanghai, China.
Key products: ORA 2, HULA beads, SMART WAND medium, LYLA 2, and TIANI 3.
Pleasure Chest
Pleasure Chest has a number of stores in New York, Chicago, and Los Angeles in the US. It offers a huge variety of toys and a regular series of free workshops to promote healthy, pleasurable, and fulfilling sex. The company has a strong product portfolio of adult products in the market. The company’s key offerings such as vibrators, lubricants, BDSM toys, anal toys, dildos, and sex toys for couples, women, and men are highly sought after in the global market.
Key products: Better Blowjob Kit, Bunny Bullet Kit, Strap-on dildos, and OMG Spot Kit.
Reckitt Benckiser
Reckitt Benckiser engages in the manufacture and distribution of a wide range of household, toiletry, pharmaceutical and food products on a global basis. The company’s product offerings include fabric treatments, disinfectant spray and cleaners, dishwashing detergent, personal care, food, and prescription drugs. The company markets its products under various brands, including 19 power brands, which are the flagship brands. It has 48 manufacturing facilities and operational presence in more than 60 countries. The company distributes its products in more than 200 countries around the world.
Key products: K-Y Liquibeads vaginal moisturizer, Massage and Play Intensity, K-Y Ultimate Thrill premium rabbit vibrator, and Massage and Play Soothing Play.
Other prominent vendors in this market include Bremed, EmsiG, iHealth, Jawon, KERN, Marsden, Mediagate, Medisana, Microlife, Qardio, and Withings.
A more detailed analysis is available in the Technavio report, Global Adult Store Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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