London, 04 June 2015 – Technavio has published a new report on the global mobile ad spending market, which is expected to grow at a CAGR of nearly 38% from 2015-2019.
About the Report
The new Technavio report draws attention towards the growing adoption of smartphones and tablets. The number of smartphones shipped around the world was more than 1 billion units in 2014, which is expected to double during the forecast period. The number of tablet users worldwide is also expected to increase over the same period.
“The rapid rise in the use and the sale of smartphones and tablets will support the growth of the mobile ad spending market in the near future,” says Faisal Ghaus, Vice President of Technavio.
The latest market research report by Technavio also emphasizes the increased penetration of internet and mobile devices worldwide that has boosted mobile app downloads in the past few years. This is a trend that is expected to continue through to 2019.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the global mobile ad spending market from 2015-2019. To calculate the market size, the report considers the revenue generated from mobile search advertising and mobile display advertising that includes banners, video, and rich media.
Key Information Covered in the Report:
Key Vendors:
- Chartboost Inc.
- Flurry Inc.
- MoPub Inc.
- Pandora Media Inc.
Market Growth Drivers:
- Growing Adoption of Smartphones and Tablets
- For a full detailed list, view our report.
Market Challenges:
- Privacy and Security Concerns
- For a full detailed list, view our report.
Market Trends:
- Increase in Number of Mobile App Downloads
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Ca%20href%3D%22http%3A//www.technavio….
