This market research report presents a detailed segmentation of the test preparation market in the US by product (university exams, certification exams, high school exams, elementary exams, and others) and by end user (K-12 and post-secondary). The leading vendors in the market are C2 Education, Club Z, Kaplan, and Pearson.
Technavio’s market research analysts estimate the test preparation market in the US to grow at a CAGR of over 3% between 2016 and 2020. The increase in the number of student enrollments for graduate school is the primary driver for the market. This increase in registration for test stems from the rise in competition to gain admission to reputed universities and colleges in the US. Government initiatives such as TechHire and changes in the standard exam culture are some of the factors that are expected to contribute to the growth of the market during the forecast period. At present, postsecondary end-users segment lead the market with a share of over 67%. The rise in the college-age population and increase in the number of international students moving to the US for college are some of the factors responsible for the growth of the postsecondary segment of the test preparation market in this region.
The new market research report from Technavio presents a breakdown and analysis of the test preparation segments by product.
“Test preparation firms are adopting new means to make their products available to students and teachers due to dynamic changes in technology and demand patterns. The increase in internet penetration and its increasing influence on various industries has triggered the adaptation of online learning modules by the test preparation centers. Moreover, the increasing use of mobile devices such as tablets among students help vendors to come up with advanced technologies and methods to reach out to more customers all over the globe,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
The university exams segment dominated the test preparation market in the US in 2015 by accounting for almost 31% of the overall market share. Mandatory requirements such as taking SAT and ACT exams for admission in colleges and universities is the primary driver for this segment of the market. The university exams segment is expected to flourish during the forecast period due to implementation of stringent selection processes set in motion by the increase in the number of international students from countries like India and China.
The key vendors in the test preparation market in the US are C2 Education, Club Z, Kaplan, and Pearson. This market is characterized by the presence of several regional players who focus on catering to the needs of schools and individual students with the help of partnerships with schools, colleges, and universities. Also, many new players are expected to enter the market due to its high growth potential. Moreover, growing investments in online delivery platforms will increase the number of partnerships in this market.
A more detailed analysis is available on the Technavio report, Test Preparation Market in the US 2016-2020.
We can customize reports by other regions and specific segments upon request.
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