London, 10 February 2015 – The Global Social Customer Relationship Management Software Market is expected to grow at a CAGR of 38.10 percent from 2014-2019, thanks to the ever-increasing demand for social CRM from small and medium-sized enterprises (SMEs), says research firm TechNavio.
Many SMEs are focused on maximizing customer loyalty and satisfaction to maintain their existing customer list and garner more business. Social CRM software solutions support organizational growth and promote customer interaction via social media.
“Effective social CRM software solutions help SMEs function as a team and manage activities, thus eliminating excessive processes with the help of accessible real-time information on leads, prospects and customer data,” says Faisal Ghaus, Vice President of TechNavio.
The latest report by TechNavio emphasizes the emergence of social networks across organizations. Social media marketing has also become popular, and both large enterprises and SMEs are experiencing the benefits of using social networking sites because of their respective CRM platforms.
“Social CRM applications help customers engage in meaningful conversation, benefiting both the company and the customers. It also helps businesses satisfy their current customers and locate new customers,” says Ghaus.
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
https://www.technavio.com/%3Cp%3E%3Cstrong%3EAbout%20TechNavio%3C/strong%…
