London, 31 October 2014 – Despite widespread knowledge on the harmful effects of tobacco, the market is still growing, according to research firm TechNavio.
A recent report on the Global Tobacco Market indicates that the market is expected to grow at a CAGR of 4.69 percent in terms of revenue, from 2014-2018.
The ever-increasing demand from the APAC region is one of the major drivers propelling this market. The APAC region is the largest market for tobacco and is expected to dominate the market during the forecast period, with China being the leading contributor.
For tobacco companies, the point of sale is an essential factor helping drive sales of cigarettes and other tobacco products, regardless of the health risks. According to the new TechNavio report, people consume more tobacco at a shops point of sale than by any other promotional and advertising methods.
“The advertisement of tobacco is banned in India, therefore the only way to reach consumers is through point of sale,” says Faisal Ghaus, Vice President of TechNavio.
“Point of sale not only helps in enhancing brand awareness but also increases sales volume. This method has been adopted worldwide to circumvent regulations on advertising tobacco products and to increase sales and awareness of these products among consumers.”
TechNavio currently has more than 3000 market research reports on a huge range of topics, including:
https://www.technavio.com/%3Cp%3E%3Cstrong%3EAbout%20TechNavio%3C/strong%…
